DV
Not exactly presentation but a fascinating look at the success despite the recession et al. of QVC
QVC: sale of the century
It reaches 106 million customers and profits are soaring, despite the economic downturn. Can things get any better for shopping channel QVC?
It's Christmas time at QVC. But then it often seems to be Christmas time at QVC. It is 25 November when I visit the HQ of the home shopping channel in Battersea, south London, and it is gearing up for its Big Christmas Weekend. That's different from Early Bird Christmas; that was 25 September. Or Christmas In July, which took place on 25 July. "If there's a 25 in the month – there'll be Christmas," says Dermot Boyd, QVC's twinkly CEO. "It's the best time of year for us. We do make a feature of it." The channel's buyers, almost 100 of them, have already done their buying for Christmas 2011. You can see why.
from ….
WWW.GUARDIAN.CO.UK/MEDIA
09-Dec-2010 @ 23:31
QVC: sale of the century
It reaches 106 million customers and profits are soaring, despite the economic downturn. Can things get any better for shopping channel QVC?
It's Christmas time at QVC. But then it often seems to be Christmas time at QVC. It is 25 November when I visit the HQ of the home shopping channel in Battersea, south London, and it is gearing up for its Big Christmas Weekend. That's different from Early Bird Christmas; that was 25 September. Or Christmas In July, which took place on 25 July. "If there's a 25 in the month – there'll be Christmas," says Dermot Boyd, QVC's twinkly CEO. "It's the best time of year for us. We do make a feature of it." The channel's buyers, almost 100 of them, have already done their buying for Christmas 2011. You can see why.
from ….
WWW.GUARDIAN.CO.UK/MEDIA
09-Dec-2010 @ 23:31