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RDJ2,717 posts since 25 Oct 2003
Central (South) Midlands Today
The 47th series of A Question of Sport started tonight with a new set, titles and a new version of the theme tune.

However the infamous 'QS' logo that's been in use for many years (possibly since the beginning?) has been dropped for a newer version.

From this:

*

To this:

*

It's vile. You can tell the old logo represents an athletics track. This logo doesn't represent anything. And it looks like it's in lower case which just makes it even uglier.
Last edited by RDJ on 17 August 2017 12:13am
Central News South
January 9th 1989 - December 3rd 2006
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RDJ2,717 posts since 25 Oct 2003
Central (South) Midlands Today
the infamous 'QS' logo


Famous for a bad reason?


Famous for its longevity. I retract the letters 'in'.

It's vile.


I disagree.


That's fine.

You can tell the old logo represents an athletics track.


Had no idea.


Well it is.

This logo doesn't represent anything.


Yet most of the time on TV Forum, we complain at the 'marketing guff' used to justify new branding and logos. Which is it? 🤔


My statement is a fact. The logo doesn't represent anything.
Central News South
January 9th 1989 - December 3rd 2006
JAS844,004 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
The 47th series of A Question of Sport started tonight with a new set, titles and a new version of the theme tune.

However the infamous 'QS' logo that's been in use for many years (possibly since the beginning?) has been dropped for a newer version.
The original version of the stripy QS logo debuted in 1987, replacing this:
*
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VMPhil9,777 posts since 31 Mar 2005
Granada North West Today
To be honest I'm amazed it's survived the never ending amount of revamps this show has had since the late 90s.

Has it had any more than any equivalent long running show? (not that I can think of any) how do you define a 'revamp' anyway?

An A Question of Sport revamp is defined by always coming with a new arrangement of the theme tune. This has been the case since the late 90s, where before revamps may have included new titles or graphics but left the theme tune alone. The fact that they keep attempting to modernise the theme tune makes me surprised that they haven't attempted to modernise the logo too, leading to my original post.
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noggin14,442 posts since 26 Jun 2001
A Question of Sport is one of the first in-house shows the BBC has tendered the production contract for - with the possibility for it to go to an independent production company as well as in-house. (Songs of Praise was also part of the same batch of shows).

BBC Studios won the tender, and A Question of Sport is still made in-house, presumably the revamp is part of this new deal?

(Songs of Praise went to two indies as a combined deal, and the in-house BBC Religion and Ethics department is now a shadow of its former self)
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