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A question about early Saturday evening adbreaks on ITV.

Mainly during tonight's Catchphrase. (March 2020)

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SC
Si-Co
Neil Jones posted:
Of course back in the past when the TV landscape was different you would have great chunks of programming that wasn't allowed to have commercials all over it. Schools programming is the classic example here, some religious programmes and one or two other things.

There were always exceptions to the rules though - the original run of the Krypton Factor for some reason lost in the mists of time went for quite a while without an internal ad break, but I think Granada's hand was ultimately forced in the 1990s, and then I presume it was twisted right off for the 1995 series but we won't talk about that.


That’s interesting about Krypton Factor. A few half-hour programmes didn’t have ad-breaks, yet other programmes scheduled in the same slot did. The programmes in the 7pm Wednesday slot (This is Your Life, Where There’s Life etc) tended not to have an ad break.
NJ
Neil Jones Founding member
thegeek posted:
Neil Jones posted:
Schools programming is the classic example here, some religious programmes and one or two other things.


That's still the case, it's just that there isn't really any schools programming left to be interrupted by ads. (That said, who knows what might return in the coming weeks!)

Royal ceremonies and Parliamentary coverage also have restrictions.

The full code is at https://www.ofcom.org.uk/__data/assets/pdf_file/0014/32162/costa-april-2016.pdf


Think that Ofcom code is referring to breaks within schools programming (ie no "end of part one", etc), I was referring to like the ITV Schools on 4 service where the entire two and a half hour output was ad-free, including between the programmes (filled of course by the rotating ITV logos!)
GU
Gusan
Si-Co posted:
Neil Jones posted:
Of course back in the past when the TV landscape was different you would have great chunks of programming that wasn't allowed to have commercials all over it. Schools programming is the classic example here, some religious programmes and one or two other things.

There were always exceptions to the rules though - the original run of the Krypton Factor for some reason lost in the mists of time went for quite a while without an internal ad break, but I think Granada's hand was ultimately forced in the 1990s, and then I presume it was twisted right off for the 1995 series but we won't talk about that.


That’s interesting about Krypton Factor. A few half-hour programmes didn’t have ad-breaks, yet other programmes scheduled in the same slot did. The programmes in the 7pm Wednesday slot (This is Your Life, Where There’s Life etc) tended not to have an ad break.


It enabled them to place maximum ads around Corrie, simple as that.
BR
Brekkie
Quite surprising really that in probably the highest anticipated show of the week ITV are not using any of their 6pm ad quota in the few minutes before Saturday Night Takeaway.

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