The advertising rules are as follows:
You can show a maximum of 12 minutes of ads in an hour
Over 24 hours you can show an average of 7 minutes of ads (on the main 5 channel, 9 minutes on other channels)
Between 6-11pm you can only show an average of 8 minutes of ads, so 40 minutes altogether.
Therefore as ITV can show 36 minutes of ads between 7-10pm they usually only show minimal ads in the 6pm and 10pm hour, but rather than cutting the ad breaks they usually fill them with promos, mainly because they can show the sponsorship bumpers.
Last edited by Brekkie on 14 March 2020 9:09pm
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