QI on Dave - Technical Problems

At 21:28 during QI on Dave, Stephen Fry said "What do you call the biggest squid in the world?" and suddenly an advert came on and interupted the programme. Funnily enough, it was the Direct Line advert that Stephen Fry does the voice over for. The advert started mid way through and was followed by another advert (for an Ipod or something) which was interupted by QI coming back. We had missed some of QI while the adverts were on.

Technical Notes:
- The two part adverts were subtitled.
- The adverts had the Dave DOG over them (something that Dave doesn't do on adverts normally).
- Neither the real ad break after QI or the ad break in the middle of QI featured the Direct Line or Ipod advert.

Edit : At 21:38 during the ad break we got a break down message for about 10 seconds (in vision only, no audio).

Picking up on the advert bit you mention. I always thought that an advert couldn't appear during a show if it was voiced or featured a presenter or cast member of the show. (ie. a viewer - albeit a quite stupid one - might think that Stephen Fry was endorsing Direct Line as part of the QI show).

Similiarly when Carol Voderman did those loans adverts, they shouldn't ever have appeared in breaks during Countdown - again to save the viewers becoming confused.

Does this rule still exist or is it an old ITC rule that is no longer on the rule book/not enforced by Ofcom?

I believe that the rules were relaxed a number of years ago. It used to be that you couldn't have a 'talent' appear in a commercial in any form if they also appeared in the programme. However, I think a number of years ago this was changed to just be concerned around in vision. So a voice over is fine, however a piece to camera isn't.

Channel 4/L'Oreal had a bit of trouble when one of their Davina ads ran during Big Brother. Interesting that the ASA got involved as well as Ofcom.

http://www.guardian.co.uk/media/2005/aug/03/advertising.broadcasting

exactly the same thing has happened on Dave+1.

At 22:28, Dave+1 repeated the same technical problem that Dave had an hour earlier.

Thats the way it should be. Take note Channel 4.

Why?

Channel 4 have been known to edit their +1 channels in the past. Mainly Big Brother related shows.

The caption has just come up in the middle of the adverts on Dave+1, but I'm just wondering - if an advert is affected by a technical fault, does the broadcaster not have to give money back to the advertising company for the slot?

So why shouldn't Dave edit a mistake like this?

So you're saying broadcasters should leave in technical faults that may result in losing viewers on +1 services rather than fix the timeshift broadcast if they have the ability to do so?

In David's defense, I think these edits are tampering with what +1 channels are meant to be; an exact broadcast of the channel, only an hour later. Besides, us TV nerds like to see a good ol' breakdown.

IIRC, there have been some faults "exclusive" to Channel 4+1 before. There's a fault from The Paul O'Grady Show on Youtube which only occured on +1.