Public Perception

Still "ITV" for me, sometimes Central when I'm not thinking about it! But as I mainly watch Corrie and rarely anything else, it doesn't really matter.

I usually end up calling it either ITV, and depending where I am, UTV, Ulster Television, YTV, Yorkshire Television, Tyne Tees or Granada.

Everyone i know always say STV even after they rebranded as Scottish Television 20 yrs ago.

As Lewis has said, I've noticed much of the older generation tend to refer to Scottish as 'STV' (despite not using that name for quite some time), but noticed that my fellow teenagers tend to call it 'Channel 3', likewise 'Channel 1 and 2'. Channel 4 were being very clever, avoiding all of that brand recognition poo

Me too - hence my vote in this poll.

"Granada" or "ITV". It's going to take a long time for the "1" to slip into daily use for me.

Always Tyne Tees, very strong name up here, no-one ever says ITV1, although you get the odd ITV or "3".
Some of the regional promos say Tyne Tees, a few weeks back going into Grundy's Wonders the announcer said "now on Tyne Tees" - strange from someone in London!

Tyne Tees, I've never heard it called anything else really. Even when it was "Channel 3 North East" it was still Tyne Tees. Also every weekday afternoon on BBC Radio Newcastle, the "TV picks of the day" always say ..."tonight on Tyne Tees.." Never ITV or ITV1.

ITV or STV (I try to explain that its neither of them to my family and friends but thats too much for them to remember!) . I call it ITV1 or Scottish TV.

Well my mum usually calls it ITV, although if its a regional programme she calls it Meridian. Sometimes she might refer to it as '3' as well.

When it comes to the name of the local news she's always got confussed, she's often refered to Meridian Tonight as Day By Day and Coast to Coast as Meridian Tonight.

But then she also refers to the remote control as a Teletext.

My mum normally says the regional name (I.E. Anglia) but since 28/10/2002 just ITV.

There's no real mystery, and the reasoning was widely documented at the time. Basically, there was so much revenue to be made in London compared to elsewhere in the network that it was decided that to allow a single company to run the London franchise 7 days a week would give that company too much money, power and influence over the rest of the franchisees.