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But surely the failure of the ITV Digital adverts was NOT the fault of the admen but surely the fault of the product. There is only so much an advertising company can do to help promote/sell a product/brand. I think the ITV digital advertising campaign was great and within the advertising world deemed a success. If you have a duff product to start with there is only so much you can do to assist it and it is NOT the fault of the adverts that ITV Digital failed.............
Oh true ITV Digital being a bad product ultimately resulted in it's failure, but one of the beliefs amongst advertising is that executed well it should be able to sell anything regardless (it's not true, but oh well). The ad company really needs that boost in sales in order to be able to promote themselves to other clients with speak like 'as a result of our successful advertising campaign, sales increased by xx% in the months afterwards'. The main exception to this is probably as was mentioned by above where it increases brand awareness, though that's very hard to quantify as there aren't really any figures for it. (and I would argue that increasing brand awareness is just an additional abstraction layer to selling things
).Whether it's the product or the ad to blame, if the sales don't go up they cant really claim success.
Though this is getting a bit away from Jamster a little, as they have neither a good advert designed to increase sales significantly, or something to increase brand awareness in the long term. Realistically they're relying entirely on fad culture, and I'd be amazed if they're still around in a few years, but as long as they've made some short term money (and *someone* must be buying this stuff) I doubt they're bothered.
tesandco
Founding member
ohwhatanight posted:
But surely the failure of the ITV Digital adverts was NOT the fault of the admen but surely the fault of the product. There is only so much an advertising company can do to help promote/sell a product/brand. I think the ITV digital advertising campaign was great and within the advertising world deemed a success. If you have a duff product to start with there is only so much you can do to assist it and it is NOT the fault of the adverts that ITV Digital failed.............
Oh true ITV Digital being a bad product ultimately resulted in it's failure, but one of the beliefs amongst advertising is that executed well it should be able to sell anything regardless (it's not true, but oh well). The ad company really needs that boost in sales in order to be able to promote themselves to other clients with speak like 'as a result of our successful advertising campaign, sales increased by xx% in the months afterwards'. The main exception to this is probably as was mentioned by above where it increases brand awareness, though that's very hard to quantify as there aren't really any figures for it. (and I would argue that increasing brand awareness is just an additional abstraction layer to selling things
).Whether it's the product or the ad to blame, if the sales don't go up they cant really claim success.
Though this is getting a bit away from Jamster a little, as they have neither a good advert designed to increase sales significantly, or something to increase brand awareness in the long term. Realistically they're relying entirely on fad culture, and I'd be amazed if they're still around in a few years, but as long as they've made some short term money (and *someone* must be buying this stuff) I doubt they're bothered.
