Product placement coming to a TV near you!

New presentation device coming to a screen near you soon. The big scary 'P' will be seen at the beginning and end of programmes that feature product placement and after any advertising breaks during those programmes.

http://consumers.ofcom.org.uk/2011/02/product-placement-on-tv/

Why is baby milk such a no-no when it comes to things like this?

because many groups believe baby milk/formula/whatever promotion discourages breastfeeding.

I wonder if product placement will become anything like this:

http://www.youtube.com/watch?v=BhIIPbO_6xg

I've always found cars an interesting one for product placement because even without any references to it you can see that Gene Hunt drove an Audi Quatro or Mike Bawldwin drove a Jaguar for many years

That's true, however it's nearly impossible to have realistic and believable characters in a television programme if they don't drive, particularly in, to cite your examples, a long--running soap or a police drama.

That's true, however it's nearly impossible to have realistic and believable characters in a television programme if they don't drive, particularly in, to cite your examples, a long--running soap or a police drama.

I suppose there'll be a race to get the first PP'd programme on air. Has anyone any concrete news as to any specific PP contracts already placed?

Sorry for the triple reply, the computer I was using froze briefly when posting.

Happened to me too when I tried replying earlier - it crashed my entire computer.

heard there were a few concrete suppliers in the running

Is this P going to be within an ident or something? The way the reports say how it must be shown for three seconds makes me wonder what, if anything, it'll be within... unless it's just a giant P on screen for three seconds.