LI
Dreams for Celeb BB being a good example of a badly done sponsor... Roy Orbison became the most irritating part of the day with their bumpers! 
ST
I remember when Cadbury sponsored
Coronation Street
that no Cadbury, Pepsi, Schwepps or other Cadbury sub-brand was allowed to be on show in the Corner Shop, Kabin, Rovers or Café as it was classed as product placement then.
Also, the actor who plays Dev (James "Jimmi" Harkishin) was once married to some woman who produced Indian curry sauces, and when they got divorced they added the product in the Corner Shop to wind him up... Maybe just an urban myth though!
Also, the actor who plays Dev (James "Jimmi" Harkishin) was once married to some woman who produced Indian curry sauces, and when they got divorced they added the product in the Corner Shop to wind him up... Maybe just an urban myth though!
AS
Asa
Admin
I like to keep one eye on Australia's Media Watch and last week they had quite a interesting story about product placement, or more specifically "integrated advertising". Basically it's where advertisers are told in advance about the content of a show so that when it comes to the ad break, they can show something related and even a clip. Prime example they used was Masterchef which has won over huge audiences there. The act of the judge mopping up some spilt food endorses the product and is repeated during the ads.
There's more on their website, it's worth a watch to see if we will ever have something similar over here. Maybe someone on Corrie calling out Everest to do their windows then during the ads "if it's good enough for Ken, it's good enough for you".
There's more on their website, it's worth a watch to see if we will ever have something similar over here. Maybe someone on Corrie calling out Everest to do their windows then during the ads "if it's good enough for Ken, it's good enough for you".
CH
God knows who thought BB's target audience would be pining for a new bed
Dreams for Celeb BB being a good example of a badly done sponsor... Roy Orbison became the most irritating part of the day with their bumpers!
God knows who thought BB's target audience would be pining for a new bed
JO
Why Pepsi?
I remember when Cadbury sponsored
Coronation Street
that no Cadbury, Pepsi, Schwepps or other Cadbury sub-brand was allowed to be on show in the Corner Shop, Kabin, Rovers or Café as it was classed as product placement then.
Why Pepsi?
DJ
I remember when Cadbury sponsored Coronation Street that no Cadbury, Pepsi, Schwepps
or other Cadbury sub-brand was allowed to be on show in the Corner Shop, Kabin, Rovers
or Café as it was classed as product placement then.
Why Pepsi?
Pepsi is not, and has never been a sub-brand of Cadbury. The company formerly known as Cadbury Schweppes plc
which is now part of Kraft Foods, is/was associated with Coca-Cola. When my parents used to run a pub, we'd get
soft drink deliveries from the company called Coca-Cola Schweppes Beverages Ltd. When we switched suppliers
of soft drinks from Schweppes to Britvic in the late 1980's, Coca-Cola was replaced with Pepsi.
I remember when Cadbury sponsored Coronation Street that no Cadbury, Pepsi, Schwepps
or other Cadbury sub-brand was allowed to be on show in the Corner Shop, Kabin, Rovers
or Café as it was classed as product placement then.
Why Pepsi?
Pepsi is not, and has never been a sub-brand of Cadbury. The company formerly known as Cadbury Schweppes plc
which is now part of Kraft Foods, is/was associated with Coca-Cola. When my parents used to run a pub, we'd get
soft drink deliveries from the company called Coca-Cola Schweppes Beverages Ltd. When we switched suppliers
of soft drinks from Schweppes to Britvic in the late 1980's, Coca-Cola was replaced with Pepsi.
NE
Quote:
Product placement will be allowed in UK TV programmes for the first time from early next year, Ofcom confirmed today.
Paid-for references for products and services will be permitted in programmes from 28 February 2011 .
Ofcom has today published the rules governing product placement, including what can and can’t be shown on TV screens.
We have also relaxed the rules on paid-for references to brands and products in radio programmes....
Product placement will be allowed in:
Films (including dramas and documentaries);
TV series (including soaps),
Entertainment shows and;
Sports programmes.
However, it will be prohibited in all children’s and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.
Restrictions on product placement
The product placement of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk is banned by UK legislation.
Ofcom has also prohibited the paid-for placement of products and services that cannot be advertised on television, such as weapons or escort agencies.
All these prohibitions are reflected in Ofcom’s new rules.
The rules state that product placement must not impair broadcasters’ editorial independence and must always be editorially justified.
This means that programmes cannot be created or distorted so that they become vehicles for the purposes of featuring product placement.
European and UK legislation also requires that placed products and services cannot be promoted or endorsed, or be featured in an unduly prominent way within programmes.
Product placement logo Following the introduction of new rules for product placement on TV, viewers will see a new product placement logo on their screens.
The logo, which Ofcom will issue in the New Year, must appear for a minimum of three seconds at the start and end of programmes so that viewers know which UK-produced programmes contain product placement.
The logo must also appear at the return of the programme following any advertisement breaks.
Commercial TV stations who intend to broadcast programmes containing product placement will launch an audience awareness campaign in the New Year.
This campaign – which will be overseen by Ofcom – will include short information slots within the advertisement breaks of popular programmes.
TV sponsorship
The introduction of product placement has also given Ofcom the opportunity to liberalise some of the TV sponsorship rules.
This means that sponsors will be able to product place in programmes they are sponsoring, and sponsor’s logos will be able to appear as brief sponsorship credits during programmes.
http://consumers.ofcom.org.uk/2010/12/new-rules-to-govern-tv-product-placement/
Paid-for references for products and services will be permitted in programmes from 28 February 2011 .
Ofcom has today published the rules governing product placement, including what can and can’t be shown on TV screens.
We have also relaxed the rules on paid-for references to brands and products in radio programmes....
Product placement will be allowed in:
Films (including dramas and documentaries);
TV series (including soaps),
Entertainment shows and;
Sports programmes.
However, it will be prohibited in all children’s and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.
Restrictions on product placement
The product placement of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk is banned by UK legislation.
Ofcom has also prohibited the paid-for placement of products and services that cannot be advertised on television, such as weapons or escort agencies.
All these prohibitions are reflected in Ofcom’s new rules.
The rules state that product placement must not impair broadcasters’ editorial independence and must always be editorially justified.
This means that programmes cannot be created or distorted so that they become vehicles for the purposes of featuring product placement.
European and UK legislation also requires that placed products and services cannot be promoted or endorsed, or be featured in an unduly prominent way within programmes.
Product placement logo Following the introduction of new rules for product placement on TV, viewers will see a new product placement logo on their screens.
The logo, which Ofcom will issue in the New Year, must appear for a minimum of three seconds at the start and end of programmes so that viewers know which UK-produced programmes contain product placement.
The logo must also appear at the return of the programme following any advertisement breaks.
Commercial TV stations who intend to broadcast programmes containing product placement will launch an audience awareness campaign in the New Year.
This campaign – which will be overseen by Ofcom – will include short information slots within the advertisement breaks of popular programmes.
TV sponsorship
The introduction of product placement has also given Ofcom the opportunity to liberalise some of the TV sponsorship rules.
This means that sponsors will be able to product place in programmes they are sponsoring, and sponsor’s logos will be able to appear as brief sponsorship credits during programmes.
http://consumers.ofcom.org.uk/2010/12/new-rules-to-govern-tv-product-placement/
:-(
A former member
Coke will have a hard time trying to get it on X factor.. with its high sugar,