Product placement coming to a TV near you!

Tend to disagree there Brekkie, if PP is being used the viewer needs to be alerted at the beginning so that the subliminal nature is eliminated. A generic "This programme features product placing" might be sufficient once the concept is widespread, at the start though full details need to be given, but a detailed listing has to appear in the end credits anyway.

I expect that PP will replace sponsorship in many of the most popular programmes over time, or joint PP and Sponsorship deals established.

As long as it does not mean that we start to see adverts on Sky Sports graphics during game play like with some American sports I think I will be OK.

I can't seem them diving in on day one with brand names here, there, and everywhere. It will be a gradual introduction so we are less aware of it.

product placement has been in TV for years with cars, because you can't disguise a make of car like you can a box of cornflakes, Corry viewers may not know what brand of cigar Mike Baldwin smoked but we all know he drove a Jaguar and in the latter years a BMW

and makes of car have become synonymous with tv characters like Morse's jag or Mr Bean's Mini and more recently Gene Hunt's Audi Quatro

yes, i don't know much about this, but is it they currently cannot do it if they get money for it?

Give it 20 years - it won't be acceptable then, and rightly so.



You don't say.

Sometimes product placement is subtle, and I think the red cups on American Idol are perfectly acceptable. If it can bring ITV a bit more money, then I'm happy for the X Factor judges to drink coke.

In drama, it's often a lot more distracting. The amount of Apple products in Sex and the City was laughable, culminating in the shameless iPhone moment;

http://www.youtube.com/watch?v=Xb-tQDEEAts

There's no editorial reason for that shot there. It's dropped in to show the iPhone close up. It will be a sad day for television if our soaps end up like that.

Hmm not sure about that. One of Apple's big selling points for the iPhone is it's ease of use. A character saying they couldn't use one wouldn't be very good for them.

Apple may advertise on SatC (In fact i'm pretty sure they do going by the Mac laptops and stuff that are always in the show) but i can't imagine that deliberately being put in to sell the product.

Think about it. Your instant reaction is to say, "oh but iPhones are easy to use".

Her negative comment reinforces a positive selling point.

Why do you think the close up of it was there otherwise?

I think product placement is acceptable in this day & age. If anything if it really takes off it could one day mean less ad breaks as the programmes are making enough money within the actual program itself. As long as it's not rammed down our throats every few seconds then it could be a good thing. Subtle placement is they key. Anyone remember the old ITC advert from years ago promoting the fact programmes are not allowed to give prominance to brands?

EDIT:

Infact here is that very advert - ITC Product Placement

Credit = Piflover @ Youtube

Its seems the next new episode of Family on 8th November Brian's Got a Brand New Bag, will not be broadcasted in UK due to the fact its full of Windows 7 placements.

OFCOM have now ruled any programme classed as "childrens" cannot contain product placement, even if imported from abroad.

Now, I can't say I've noticed anything that do - but you can be damn sure that like with American Idol any attempts to obscure such product placement will only serve to make it more prominent.

The issue there is Apple and the fact that they don't mind their products being used in films, where as Microsoft for some reason don't like free publicity.

Hense most soaps and programmes worldwide using Macbooks instead of laptops, or iMac's instead of PC's.