"Now on ITV, The Lunchtime News, bought to you by: The Army : One Army, Regular and Territorial."
*Bong*
"Progress in Iraq, the war was not a waste of time"
I'm pretty sure it won't be allowed in news proggrammes.
I guess this means unblurred coca cola glasses on American Idol then?
The thing is, blurring them makes them stand out a lot more, and everyone knows it's Coke, so them being blurred out is probably the best bit of advertising they could hope for! And it's free!
As usual OFCOM will dive in head first rather than cautiously testing the water. Anyone who thinks it'll bring in extra revenue though is quite frankly a fool - any money spent on product placement will simply be diverted from existing advertising budgets, so not worth jeopardising editorial independence for at all.
As usual OFCOM will dive in head first rather than cautiously testing the water. Anyone who thinks it'll bring in extra revenue though is quite frankly a fool - any money spent on product placement will simply be diverted from existing advertising budgets, so not worth jeopardising editorial independence for at all.
And how can you say that in all certainty ? For all you know it may bring new advertisers to TV or those who have abandoned the traditional 20 second slot. Far easier and more noticeable to show Emily Bishop hoovering her living room with shake and vac in Corrie than spending vast sums on the creative for an ad campaign. (sorry about the lame example).
Furthermore with advertising spend moving towards the Internet It may bring some advertisers back to tv, and also a good counter against the increasing use of pvr's.
Anyone who thinks it'll bring in extra revenue though is quite frankly a fool - any money spent on product placement will simply be diverted from existing advertising budgets
Not really. It is a good way of selling your product to those who don't watch advert breaks - and that is many people, not just those who record them.
Also in the case of ITV, through the deal done when ITV PLC came into being the amount of advertising they can show is heavily restricted and under the current rules they can only have one sponsor per show. Now something like the X Factor can get revenue from the show sponsor, the adverts in the breaks and all the product placement during the programme
the worst bit of product hiding I saw was a box of Kellogg's cornflakes with the word Kellogg's covered up on a Blue Peter make
I wonder what that big cockerel logo stands for
as long as product placement is subtle it won't ruin the programme. Seeing a box of kelloggs cornflakes on the Barlows breakfast table is not too bad but to have Deirdre saying to Ken "we've ran out of kelloggs cornflakes" would just sound unrealistic as it's not an advert
but in the end is it worth the bother, are people really going to go out and buy more of a product if it's seen in soaps or dramas, I watch This Morning but I don't buy dolmeo sauces (my life isn't sad enough to need a dolmeo day either) and being male I don't have much of a need for Veet whether they sponsored Emmedale or not.
I guess this means unblurred coca cola glasses on American Idol then?
Maybe not, I would have thought that it depends on the UK arm of Coca Cola shelling up extra money for it. I can't see ITV being keen to promote them when they don't see the money for the product placement
As usual OFCOM will dive in head first rather than cautiously testing the water. Anyone who thinks it'll bring in extra revenue though is quite frankly a fool - any money spent on product placement will simply be diverted from existing advertising budgets, so not worth jeopardising editorial independence for at all.
Are you serious?
Formula 1 motor racing cannot and does not happen unless you have big corporate logos over all the cars, the placards, the drivers, anything that a camera can be pointed at gets a logo stuck on it. It funds the entire charade.
Football matches have hoards of advertising banners around the side of the pitch, for goodness sake. I've never been to a football match but I'm pretty sure if cameras wandered around the "inside" of a ground between entrance and terrace there'd be advertising there.
Imported productions (especially American ones) and even a James Bond movie IS product placement, or have you not noticed? Allowing product placement is the next natural step, providing it's not shoved down throats at every opportunity or we have copious amounts of "I ain't had no breakfast dad, we're out of Kellogg's Bran Flakes, I'll just pop down to ASDA to get some. Do you need any Embassy Filter while I'm down there?" type discussions in productions.
