If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
Really? Hasn't this been happening with gameshow prizes for years?
If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
Really? Hasn't this been happening with gameshow prizes for years?
Not as far as I know... I'm more across the BBC rules in this regard - but my understanding is that this was the situation.
If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
Really? Hasn't this been happening with gameshow prizes for years?
Not as far as I know... I'm more across the BBC rules in this regard - but my understanding is that this was the situation.
Certainly the newest series of Bullseye (Dave Spikey presenting), Ant and Dec's Push the Button and Deal or no Deal all mention the company that supply the prize and show their logo while also showing the prize.
If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
Really? Hasn't this been happening with gameshow prizes for years?
Not as far as I know... I'm more across the BBC rules in this regard - but my understanding is that this was the situation.
Certainly the newest series of Bullseye (Dave Spikey presenting), Ant and Dec's Push the Button and Deal or no Deal all mention the company that supply the prize and show their logo while also showing the prize.
I'm sure even in the late 90s you'd often see things like the First Choice or P&O logo on screen during the holiday prize clips on ITV gameshows.
Yes, I think that's already been allowed for a good few years now. Not quite the full product placement that applies
to the relaxed Ofcom rules, seeing as (IIRC) there was a strict limitation that the brand name and logo of whoever
supplied the prize could only be shown once during an entire broadcast, and only related to the competition.
Do we know how much said coffee machine sells for? Even with all the publicity surrounding being the first product placed (which is clearly why Nescafe did it), I can't see them making back their £100,000 lay out in extra sales.
Do we know how much said coffee machine sells for? Even with all the publicity surrounding being the first product placed (which is clearly why Nescafe did it), I can't see them making back their £100,000 lay out in extra sales.
Between 70-120 GBP* for those machines - but the real returns come from buying the coffee in little tins. Have one of those Nespresso machines, but have paid - conservatively - four times as much for the coffee as the machine cost 18 months ago.
But that's all irrelevant. Marketing doesn't always have to deliver a base line return on each commercial spot. Its about creating awareness of the product and positioning to the audience in the way that, say, an advertorial does in a magazine.
* Err - what's wrong with the pound sign symbol on this site? Comes up as some other character.
After nearly ten weeks of product placement has it been on anything other than This Morning?
Don't think I have seen the P logo on TV yet.... well other than those adverts about it!
I've not seen it myself but I believe Sky One's A League of Their Own features Xbox360 product placement. I'm not sure this is in the current series or a future one.
As this thread has been dragged up again, I thought it was worth mentioning that a cookery challenge on Ant and Dec's Push the Button took place in the This Morning kitchen (the challenge was broadcast as part of This Morning too) and obviously featured the famous coffee maker in the back of shot. However there was no 'P' logo on Push the Button as far as I saw.