IS
I wouldn't be surprised if This Morning do a deal with Apple for all those iPads they wave around
CH
Is this product placement? (coupled with a resident winning a fortune on a lottery scratchcard)
http://i55.tinypic.com/1085ixf.jpg
http://i55.tinypic.com/1085ixf.jpg
MI
Not really, there's lottery signs and terminals in EastEnders too.
I think we're blurring the lines between specific companies being mentioned, and just general everyday objects (there's only one National Lottery, there's only one London Underground etc) so showing it on TV isn't promotion as such, it's just reflecting every day objects. Do post boxes promote the Royal Mail (soon to become a private-ish company)? No.
If specific companies want to exploit product placement, it'll be in a much more obvious fashion than a lottery terminal or post box.
I think we're blurring the lines between specific companies being mentioned, and just general everyday objects (there's only one National Lottery, there's only one London Underground etc) so showing it on TV isn't promotion as such, it's just reflecting every day objects. Do post boxes promote the Royal Mail (soon to become a private-ish company)? No.
If specific companies want to exploit product placement, it'll be in a much more obvious fashion than a lottery terminal or post box.
NG
You can read that the other way round!
Has the broadcaster paid for a product in use on one of its show?
Yes = Not product placement, No = product placement.
If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
noggin
Founding member
More simply, have they paid for it? Yes = product placement. No = not product placement.
You can read that the other way round!
Has the broadcaster paid for a product in use on one of its show?
Yes = Not product placement, No = product placement.
If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
Last edited by noggin on 2 March 2011 12:17am
PE
Out of curiosity, how would they usually go about stocking a shop such as the corner shop in Corrie? Would the props buyers just go to Booker and buy a shops worth of items? Do the cans of coke in the fridge get replaced or do they just sit there having gone out of date?
Pete
Founding member
If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
Out of curiosity, how would they usually go about stocking a shop such as the corner shop in Corrie? Would the props buyers just go to Booker and buy a shops worth of items? Do the cans of coke in the fridge get replaced or do they just sit there having gone out of date?
JO
I have a question, I have seen repeats of Minder recently & quite clearly in the background you can see Smirnoff, Daz, Walkers, to name a few, also in Men Behaving Badly you can clearly see cans of Stella Artois in many of the shots. Also come to mention it The Young Ones clearly showed a packet of Kellogg's Corn Flakes in the episode Boring.
Had the rules changed since then to stop those kind of things being show on TV or where there different rules regarding soaps & other programmes.
Come to mention it I remember Art Attack when it first came out would clearly show brands such as "Pritt Stick" in the early 90's and yet the last time I saw an episode of the show (when I was unemployed back in 2002) the "Pritt" part of the name had been covered up.
Just wondering if the rules got changed in the 90's or if they were just lucky to get away with showing those brands back in the 80's & earlier parts of the 90's?
Had the rules changed since then to stop those kind of things being show on TV or where there different rules regarding soaps & other programmes.
Come to mention it I remember Art Attack when it first came out would clearly show brands such as "Pritt Stick" in the early 90's and yet the last time I saw an episode of the show (when I was unemployed back in 2002) the "Pritt" part of the name had been covered up.
Just wondering if the rules got changed in the 90's or if they were just lucky to get away with showing those brands back in the 80's & earlier parts of the 90's?
GS
Out of curiosity, how would they usually go about stocking a shop such as the corner shop in Corrie? Would the props buyers just go to Booker* and buy a shops worth of items? Do the cans of coke in the fridge get replaced or do they just sit there having gone out of date?
* Other wholesalers are available.
Yes, they will buy what they need to buy, or rent/borrow other items. For long term programmes/soaps they'll have a larger budget for procuring things.
Perishable items will be removed from packaging and refilled with something non-perishable that will happily sit there for years. Bakery items, like "bloomer" loafs can be varnished with many layers of polyurethane, and will remain delicious looking for months (I did a few of those techniques in college).
Stuff that's in cans will certainly go out of date, but its not unheard of to use upside-down empty tin cans with colour copied labels pasted on to them - and et voilą - you've got a supermarket style selection of soups and beans and pet food - this is important if you've got shelves attached to scenery flats which don't support much, if any, weight. Plastic milk bottles can be empty and internally coated with white paint.
Really depends on the show, the budget and the location you're filming in.
High Road used to swing the fourth wall of the shop set closed and padlock it to stop things being nabbed off it. Studio A was open and easy to wander into
Gavin Scott
Founding member
If a product is supplied free-of-charge on the proviso that it appears in-vision (or might appear in-vision) that would be considered dodgy if you were avoiding product placement in many situations. (Not all - but many)
Out of curiosity, how would they usually go about stocking a shop such as the corner shop in Corrie? Would the props buyers just go to Booker* and buy a shops worth of items? Do the cans of coke in the fridge get replaced or do they just sit there having gone out of date?
* Other wholesalers are available.
Yes, they will buy what they need to buy, or rent/borrow other items. For long term programmes/soaps they'll have a larger budget for procuring things.
Perishable items will be removed from packaging and refilled with something non-perishable that will happily sit there for years. Bakery items, like "bloomer" loafs can be varnished with many layers of polyurethane, and will remain delicious looking for months (I did a few of those techniques in college).
Stuff that's in cans will certainly go out of date, but its not unheard of to use upside-down empty tin cans with colour copied labels pasted on to them - and et voilą - you've got a supermarket style selection of soups and beans and pet food - this is important if you've got shelves attached to scenery flats which don't support much, if any, weight. Plastic milk bottles can be empty and internally coated with white paint.
Really depends on the show, the budget and the location you're filming in.
High Road used to swing the fourth wall of the shop set closed and padlock it to stop things being nabbed off it. Studio A was open and easy to wander into
ET
ethan8081
I wouldn't be surprised if This Morning do a deal with Apple for all those iPads they wave around
Or Daybreak, they use Macs
EDIT: Forgot they cant, it's a news program
GO
Or Daybreak, they use Macs
EDIT: Forgot they cant, it's a news program
^ And also, no one watches it.
I wouldn't be surprised if This Morning do a deal with Apple for all those iPads they wave around
Or Daybreak, they use Macs
EDIT: Forgot they cant, it's a news program
^ And also, no one watches it.