Product placement coming to a TV near you!

So, what exactly is the difference. All this fuss so someone can pay to put a coffee machine in the background?

I bet La Creuset didn't pay to get featured in every overhead shot, side shot etc. of the cooking segment which clearly I've noticed more than the coffee machine purely because I may have wanted a decent set of pans!

Would anyone even know it's a coffee machine anyway? It looks like a robot dog.

I imagine this is going to make reality TV even more popular with TV execs. The likes of Biggest Loser, Big Brother etc which show a 'real' life environment will be able to capitalise on certain foods, cleaning products, clothing and so on.

Following on from my previous post, I'd recommend anybody to simply search on Youtube for "Days of our Lives Product Placement." The utterly horrific content that show gives as a result of PP should make us all feel very proud to have nothing put a coffee machine on a shelf. I'd go as far as saying that it's not far from the spoof that the ITC made in the mid 90s.

to be honest i was more interested in the cooking, and surprised how dark it was in London this morning

Did Max get a box of KELLOGGS cornflakes in corry?

Only if there was the P symbol at the beginning/end otherwise he was eating rubbish sugary cereals

I vaguely remember an inventor going on Big Brother's Little Brother and his invention (something to do with teabags I think) was placed in the house to see if/how the housemates used it.

The opportunities for product placement on Big Brother are endless. Literally everything that can be advertised could be placed on that programme and I imagine that if Channel 5 do take it then its what will probably happen.

No more black tape covering the Tesco logos.

Of course the makers of Shreddies wouldn't mind getting a (positive) mention on a TV programme.... but Kelloggs would!

That's more of an issue, what's known as 'Undue Prominence'. The advertisers pay to have their product appearing on TV during that programme, if the programme then promotes a rival then that's not exactly fair on the one who paid.

Oddly enough it's far less of a problem on the BBC, I remember an example being given of a sit-com where a main character walked in and put down a load of Tescos shopping bags on the table in full view - absolutely fine. However when that episode was shown by a commercial broadcaster like UKTV it was an issue.

I assume that was the Teabag Bin, if so that's slightly different as it was invented by 2 former Big Brother contestants

I may think it's the weighing scales that been advertised lol not the product placement product itself

It's arguably the logo which is more distracting, having it on every break when the item only features prominently in one segment. Surely in the case of magazine shows like This Morning a logo at beginning and end, and then around the part concerned, would be appropriate.