SE
The Ofcom guidelines state it only has to be visible for three seconds.
Square Eyes
Founding member
The end credits for This Morning featured the 'P' but faded out pretty quickly.
The Ofcom guidelines state it only has to be visible for three seconds.
MI
Barely. Once again soft-touch regulation strikes again. If only DOGs could be as unobtrusive, eh?
The Ofcom guidelines state it...has to be visible
Barely. Once again soft-touch regulation strikes again. If only DOGs could be as unobtrusive, eh?
BR
It was VERY small, would be amazed if anyone not specifically looking noticed it - especially in a title sequence like This Morning's with a lot going on during it.
It's catch 22 - I personally think that's fine, but OFCOM will probably say people aren't recognising it and understanding what it means a year down the line and we'll get a big hideous replacement instead. As for This Morning - was it worth it. I suspect Nescafe only did it to be the first and get named in the press that way.
My bigger worry is as all the attention has been on this OFCOM seem to have sneaked in six minute ad breaks, up from the current 3 minutes, 50 seconds (which includes a 20 second promo) That is completely unacceptable and just not necessary. A slight increase to allow 4 minutes of ads in a break could be justified as that would enable hour-long shows to get their maximum quota of ads airing within the show itself, but six minutes - at that level we could cut down to two ad breaks an hour!
The P doesn't look to bad on this morning! Will try and get screen caps on +1
It was VERY small, would be amazed if anyone not specifically looking noticed it - especially in a title sequence like This Morning's with a lot going on during it.
It's catch 22 - I personally think that's fine, but OFCOM will probably say people aren't recognising it and understanding what it means a year down the line and we'll get a big hideous replacement instead. As for This Morning - was it worth it. I suspect Nescafe only did it to be the first and get named in the press that way.
My bigger worry is as all the attention has been on this OFCOM seem to have sneaked in six minute ad breaks, up from the current 3 minutes, 50 seconds (which includes a 20 second promo) That is completely unacceptable and just not necessary. A slight increase to allow 4 minutes of ads in a break could be justified as that would enable hour-long shows to get their maximum quota of ads airing within the show itself, but six minutes - at that level we could cut down to two ad breaks an hour!
SE
Square Eyes
Founding member
The subtlety of the logo is fine as it matches the context of the definition of product placement in the UK.
We won't be seeing that ludicrous Cheerios scenario from the US replicated in UK programming as the rules state that programmes can’t promote placed products or give them too much prominence.
Do we really require a full screen logo for a coffee machine to sit in the background of a cooking item ?
Will be interesting to see how this goes, although I'm sure the value of the placement here is more about the publicity of being the first placed product.
We won't be seeing that ludicrous Cheerios scenario from the US replicated in UK programming as the rules state that programmes can’t promote placed products or give them too much prominence.
Do we really require a full screen logo for a coffee machine to sit in the background of a cooking item ?
Will be interesting to see how this goes, although I'm sure the value of the placement here is more about the publicity of being the first placed product.
DV
I believe we do, and indeed a list of the companies who have placed items at the conclusion of the programme.
BA
I'd be very surprised if it wasn't used or mentioned at some point, otherwise it just looks like a prop. Although the publicity it has received today is arguably worth the £100,000 they paid and anything from actually being featured is just a bonus. It would probably be better placed on the coffee table or next to the TV.
LL
A question just came to mind - why were product references and whatnot prohibited? I remember on an edition of Shooting Stars (the VHS release, I think) where Les Dennis was talking about eating Shreddies, and then questioned if he was allowed to say that. Surely, a company wouldn't argue if they were getting promotion without paying for it? Or was it Ofcom's ban on it that made the subject taboo?
CH
I don't think (apart from the BBC) they are banned from talking about products so long as they don't accept any money for it. That's the way I understood it but someone correct me if I'm wrong
A question just came to mind - why were product references and whatnot prohibited? I remember on an edition of Shooting Stars (the VHS release, I think) where Les Dennis was talking about eating Shreddies, and then questioned if he was allowed to say that. Surely, a company wouldn't argue if they were getting promotion without paying for it? Or was it Ofcom's ban on it that made the subject taboo?
I don't think (apart from the BBC) they are banned from talking about products so long as they don't accept any money for it. That's the way I understood it but someone correct me if I'm wrong
GO
Is that it?! And people thought this would have a major effect on the viewing experience!
Is that it?! And people thought this would have a major effect on the viewing experience!