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Product placement coming to a TV near you!

Product Placement is here! (From 28th February 2011) (September 2009)

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DV
DVB Cornwall
Agreed .... far too small should be 'in your face'.
ET
ethan8081
Could they not make it part of the Opening?
ET
ethan8081
Screen Shot

*
GO
gottago
Has the placement itself not been on yet then?
ET
ethan8081
No, it will be in the Kitchen segment wont it?
JO
Jonny
It would be lauded as a channel DOG but as an important notifier at this early stage it's far too easy to miss.
LL
Larry the Loafer
It's very subtle. The only hint was the Ofcom advert airing just before This Morning came back. Was I the only one who didn't actually spot any product placement? I think I might've been too busy looking out for something being given major priority.
Last edited by Larry the Loafer on 28 February 2011 12:52pm
AG
AxG
It's very subtle. The only hint was the Ofcom advert airing just before This Morning came back. Was I the only one who didn't actually spot any product placement? I think I might've been too busy looking out for something being given major priority.


There was a Nescafe Dolce Gusto behind them, on the window shelf.
DV
DVB Cornwall
Have complained to Ofcom as follows ....

Quote:
Sirs, The size of the logo indicating PP was to be featured is woefully small, I had expected it to be FULL SCREEN and not something dwarfed by the on channel DOGs used by some channels.

This is a sorry letdown of the viewer and needs to be addressed,

These flags need to be 'in your face' not some easily dismissed screen furniture.

Thank You.
.
LL
Larry the Loafer
AxG posted:
It's very subtle. The only hint was the Ofcom advert airing just before This Morning came back. Was I the only one who didn't actually spot any product placement? I think I might've been too busy looking out for something being given major priority.


There was a Nescafe Dolce Gusto behind them, on the window shelf.


I just watched it back, and if I dare say so, it's not much of a product placement if you ask me, especially compared to PP in the US. There was no mention of what the product was or what it does. Is this whole thing supposed to be as subtle at this or is Ofcom trying to 'build it up'?
LE
Lester Founding member
Have complained to Ofcom as follows ....

Quote:
Sirs, The size of the logo indicating PP was to be featured is woefully small, I had expected it to be FULL SCREEN and not something dwarfed by the on channel DOGs used by some channels.

This is a sorry letdown of the viewer and needs to be addressed,

These flags need to be 'in your face' not some easily dismissed screen furniture.

Thank You.
.


You really feel that strongly about the size of the logo? Oh dear.
ST
steddenm
The end credits for This Morning featured the 'P' but faded out pretty quickly.

http://img51.imageshack.us/img51/4464/itvthismorningpp.png
By steddenm at 2011-02-28

(Image: ITV Player)

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