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Product placement coming to a TV near you!

Product Placement is here! (From 28th February 2011) (September 2009)

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DA
Dave Founding member
The Government is expected to give the go ahead for product placement to be allowed on British television.

Quote:
Culture Secretary Ben Bradshaw could reveal the change as early as this week in a speech to TV bosses, senior Whitehall sources have told the Sunday Mirror.

But the change will not apply to the BBC which will still be prevented from using product placement. There will also be strict safeguards to protect children’s programmes.

Quote:
The new rules are likely to allow paid-for product placement in TV dramas, as well as sports and light entertainment shows. But ministers could face a backlash if TV role models are seen to be promoting alcohol.


http://www.mirror.co.uk/news/top-stories/2009/09/13/itv-s-100m-boost-as-government-gives-the-go-ahead-for-product-placement-on-hit-shows-115875-21668700/

http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

Also just been confirmed on BBC News channel
Last edited by Dave on 28 February 2011 7:28am - 2 times in total
CH
Chie
Quote:
The new rules are likely to allow paid-for product placement in TV dramas, as well as sports and light entertainment shows. But ministers could face a backlash if TV role models are seen to be promoting alcohol.


They already do on programmes like Friday Night With Jonathan Ross and The Graham Norton Show Rolling Eyes It's just as bad as when famous people used to smoke on chat shows, now they've either got a glass of wine or a bottle of beer in their hand instead.
MW
Mike W
Oh my.

I can imagine this on Millionaire.
The Phone-A-Friend would be done by BT, TalkTalk or Virgin or someone.
JO
Jon
Michael W posted:
Oh my.

I can imagine this on Millionaire.
The Phone-A-Friend would be done by BT, TalkTalk or Virgin or someone.


"Our friends at BT will get your Auntie Dorris on the line"
MW
Mike W
"Our good friends over at Virgin Media Telecommunications will ensure your great uncle Albert will be on the line"
PT
Put The Telly On
Michael W posted:
"Our good friends over at Virgin Media Telecommunications will ensure your great uncle Albert will be on the line"


Tarrant: "...uh haa and incidently Millionaire is available through Virgin Media for a monthly payment of blah de blah.. here's question 5 for £8,000.."
CH
Chie
"Here's a Barclay's cheque for £32,000! But we don't wanna give you that..."

I can see Freshco's becoming an Asda, Dev's corner shop turning into a Bargain Booze ane the garage becoming a franchise of Kwik Fit. The knicker factory will be forever getting orders from BHS and the Weathy Arms will be taken over by Wetherspoon's.
JO
Jon
Chie posted:
"Here's a Barclay's cheque for £32,000! But we don't wanna give you that..."


Of course the original cheques did have Barclays written on them.
PT
Put The Telly On
Chie posted:
I can see Freshco's becoming an Asda


Tesco's surely.
JB
JasonB
I guess this means unblurred coca cola glasses on American Idol then? Laughing
JO
Jon
I wonder if Deal or No Deal will come from 'The King.com Dream Factory' and the banker will be on BT line?
MW
Mike W
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