Think this is new on Freeview - just channel hoping and stumbling across the awesome intro to the awful Versailles and a press Green prompt appears with iPlayer logo appeared to watch from the beginning. Been able to do that for sometime through the iPlayer or connected red button but first time I've seen a prompt.
iPlayer is leaps and bounds above other catchup services, from picture quality to the 2-hour rewind feature on computers, phones and smart TVs; It really is a joy to use compared to the ITV Hub, and My5.
My5 still seems to be branded Demand 5 with the old logo on most devices.
The ITV Hub isn't too bad now - I find it quite easy to use and it doesn't seem as ad heavy as All4, which itself is still a bit clunky. As you say though iPlayer by far the easiest to use and I don't get really why ITV and C4 haven't made their own catch up services accessible via the red button themselves, along with the occassional (but not frequent) additional streams they have via the catch up services.
Yes, should have stated that was what it looks like on a Smart TV. If I press Back or Exit on the remote it takes the prompt away or it disappears itself after about 10 seconds.