A 'special' night on Make Your Play: if you make three calls, the rest of the night, you can enter for free. But, there is a catch, each call tonight costs £1.
Make Your Play will feature a promotional entry mechanism known as "threeplay".
Threeplay gives callers access to an 0800 freephone number once three qualifying calls have been made. Once a player has made three valid entries to the premium rate threeplay number shown on screen, they will be given access to the 0800 freephone number. This 0800 number can then be used unlimited for the rest of that show. All calls need to be made from the same phone number and ITV needs to be able to see your number for you to participate in threeplay.
If your phone number is withheld you will be asked to enter your phone number into the system. That first call in which you enter your phone number will be counted as your first call. Once you have access to the 0800 freephone number, all players from a withheld number will need to dial 1470 before calling the 0800 number so the system can see your phone number. Calls to an 0800 freephone number are free from most landline phones. Please note that calls to 0800 numbers from some networks and mobiles may be charged at standard call rates or higher.
Please check with your network operator whether they charge for 0800 numbers. These charges are levied by the networks concerned and not by ITV. Anyone having difficulties getting through to the show lines should wait 5-10 minutes and then try calling again (within the show times only). If calling volumes are high, callers may experience difficulties in getting through. SMS entries are not valid on freeplay shows.
Free web entries are still valid and web entries are unlimited while the threeplay promotional entry mechanism is active on ITV Play shows.
Sounds like a con - by "qualifying call" do they really mean three calls where you are selected to leave your details - meaning you'd have to make dozens just to reach that point.
Back to the original topic, and Media Guardian were reporting earlier in the week Five are seeking compensation for the Brainteaser controversy.
Also, something I bought up immediately when this story broke has now just been picked up by the media - the use of premium rate phone numbers by other organisations, most notably Government Departments.
There was a bit in The Sun about it yesterday, though in reference to national rate numbers which end up costing significantly more than a regular number would - they quoted something like 80p for a ten minute call that otherwise would cost 3p - and the Government making £250,000 out of a helpline for people in debt.