Thoughts - So we're now 15 days from the announcement of the first five packs.
I consider this to be ominous and that something is being arranged to sweeten the deals for the remaining two packages. There might after all be something in the mooted mixing in of near live content. Bloomberg today infers that the PL should do 'everything possible' to get a third rights holder on board to ensure revenues going forwards. There's been some comment around that 'a big iptv player' (likely AZ) might sweep up large chunks of the overseas rights, if so it would enable that operator to do certain scalar leverage over the 'all fixtures in a round' packs on offer too.
I'm now expecting things to rumble on for a while now as a result.
The Independent reporting they're struggling to sell the rights. Not surprised really - they should have been packaged in with games throughout the season so a full round of games was a bonus and the broadcast had matches over the year. Also think they missed a trick not including the final day in the deal.
I'd have thought now their best bet would probably be to abandon the idea and repackage them as one package with the regular number of midweek/bank holiday matches - so somewhere between 8 and 12 probably. That would bring Sky and BT back to the table I don't think revenue would be far off what they were looking at for selling the full 4 rounds of games.
That Indy article is a further rehash of the original Mail item previously mentioned here, that's been regurgitated by several other outlets since, and really adds nothing new to what's already known.
The Premier League has booted a decision on unsold TV rights packages into next month, as it faces being forced to accept a âcut-price dealâ for the remaining 40 games.
Sky and BT Sport snapped up five of seven packages on offer for a total of ÂŁ4.5bn in mid-February. But the remaining two sets of games have remained on the bench for three weeks.
Still no news then on the final packages. Thinking really they missed a trick by not making the Easter fixtures and May Bank Holiday part of this deal, along with the final day of the season. At least over the Bank Holiday weekends it would be feasible to have all 10 games in different broadcast slots.
Rumour that the logjam might be resolved in the coming week. It's interesting that the near live packages (The Match Choice pack) still hasn't come to market so the merging of the remaining live packs with elements thereof still wont go away.
Still no news then on the final packages. Thinking really they missed a trick by not making the Easter fixtures and May Bank Holiday part of this deal, along with the final day of the season. At least over the Bank Holiday weekends it would be feasible to have all 10 games in different broadcast slots.
They didnât âmiss a trickâ - putting the final day of the season in a separate pack could have reduced the value of a pack that has the majority of the first picks- youâd pay all that money and then potentially miss a final day decider.
Had the âall the gamesâ packs been mixed in with packs that gave matches throughout the season that would have been more appealing to BT, Sky or potentially another player(s) whoâd need to build an offering with that. The problem with the way theyâve arranged it is that the value of games beyond the first 4 or 5 picks is very small and unless you buy more packs for a lot more money youâre using all your rights in just a few goes and youâve nothing to attract people the rest of the season. Meanwhile Sky and BT wanted games throughout the season to keep people subscribing and didnât think the packs were worth the reserve price let alone above it.
Leeds United owner Andrea Radrizzani has jumped into the UK TV rights market by buying the rights to show La Liga and is now considering a bid for the final two packages of Premier League games too, - The Independent.
and this is fascinating
Revealed: Premier League fixture list is engineered to stop biggest teams playing each other on final day of season https://t.co/xewUOfG7H1
Anyone with half a brain could work out there is some engineering to the Premier League fixture list - and they've never really pretended otherwise. Also convinced some big match ups are deliberately drawn on earlier FA Cup weekends so they can be rescheduled midweek towards the end of the season.
And no surprise after the La Liga rights that Eleven Sports now being linked to the final Premier League package. It would complement their La Liga rights nicely though whether they can afford it is another matter, although it's 40 games you're probably pricing it at 2 matches per 10, so around ÂŁ40m a season, though I think the PL are of the mindset it's 40 matches, you pay for 40 matches - hence why it hasn't sold.
You'd have thought the BBC would have got an MOTD in tonight with relegation and Champions League positions determined over the last couple of nights.
Well, maybe, but a few weeks ago when the schedules wee being finalised it looked like it would all have been done and dusted by now. Chelsea vs Huddersfield turned out to be pretty important in the end, but had Chelsea lost to Liverpool on Sunday it wouldn't have been especially pivotal because Chelsea would have been pretty much out of the Top 4 picture, and even if Huddersfield had lost last night they still only needed a draw on the last day. And presumably by the time it took on that increased importance, it was too late to get a show together.