There's been a huge amount of wailing on Twitter about this, and I really can't understand it.
In normal times, these matches would have been 3pm kickoffs (or non-televised games at the same time as televised games.)
The only way to (legally) watch them would have been actually going to the game in person
. As that's not an option right now, I see no issue in offering these games as standalone options for a fee which is much less than the cost of the average PL match ticket, not to mention the other ancillary costs - both necessary and unnecessary - that are incurred when attending a match such as transport, refreshment, merchandise and a programme.
(That is of course if you are one of the lucky ones able to get to the game, and then one of the luckier ones able to get a ticket.)
If Season Ticket holders get to watch the games for free, great. If they don't, then that's down to them to sort out a refund with their club..
That's one of the big issues - those who would have been going (such as season ticket holders who were led to believe they could start toattend in person again around now) have already paid their season ticket fees but rather than being say given a code to be able to access the game for free they now need to pay again for a match they'd already paid for.
At a time when the budget of many is strained that feels incredibly tone deaf to try and extract yet more money from people on top of what they already subscribe to.
And the price feels far too severe. The price per match of a Sky Sports subscription or say BT Sport Europe when that existed is far, far below what the option is here and the calibre of games far higher there than these PPV matches will be (though I wouldn't rule out Sky or BT now sticking a 'BIG' match behind the paywall).
You compare to other rival entertainment too and it's incredibly poor value for money. You subscribe to Netflix each month for half the amount you'd pay for West Brom/Burnley and get a huge choice of output.
Similarly, with the WWE Network for £9.99 a month you'd get their PPV events (at a far reduced cost to say 10 years ago) and in addition an archive of pretty much every show ever aired, new weekly shows and exclusive programmes. The pricing of those sorts of platforms has been reasonable and so cut down streaming (in the case of WWE) and stolen customers from cable platforms (in the case of Netflix). If I pay for Netflix or WWE I get far more bang for my buck than I would with these PL games.
Realistically fans rather than paying £15 will either use a VPN and watch on a foreign broadcaster or stream the match.
At worst too the cost encourages people to congregate together to watch which accelerates the spread of COVID19 and undermines the whole point of not having fans in stadiums which is to prevent COVID spread.