GL
Channel 4 has always been a channel to not play by the rules so I can see why they're going down this route. If we're talking "creatively", I'm guessing this 2nd phase is trying to tell the story of how they examined the blocks found in the 1st phase, welded them together to make Blocky (TM) and set it out into the world to communicate with us humans.
Blocky is at least a symbol to unite the idents around, and yes, they're not "proper" idents in the traditional sense, so not perfect, but definitely better than what came in 2015. I do think, however, that they should do more than four initial idents to avoid the same criticisms as the 2015 set, or indeed BBC Two's 2001 launch. As it's only a set of test idents, this remains to be seen so it's hard to be too critical of them before they launch. Maybe they could use the Fourscore theme arranged with other instruments (piano, violin etc.).
The idents are OK but they don't really make much sense.
It's like going to a movie but the only thing good about the movie is the cgi and not the actual story. The only one I like is the wheelchair one in this case.
The great thing about the original 4 idents was the coming together of the different parts to make a 4. The music arrangement was slightly different for each one. It was stripped back and simple and it lasted the longest on the channel.
I don't understand why they don't just keep it simple and the channel 4 logo is so distinctive they should be showing it off rather than messing it up or making it a random robot man.
These idents are going to get boring very quickly. They need to strip it back and mix up the fourscore theme so that it isn't the same each time you hear it. Be different.
It's like going to a movie but the only thing good about the movie is the cgi and not the actual story. The only one I like is the wheelchair one in this case.
The great thing about the original 4 idents was the coming together of the different parts to make a 4. The music arrangement was slightly different for each one. It was stripped back and simple and it lasted the longest on the channel.
I don't understand why they don't just keep it simple and the channel 4 logo is so distinctive they should be showing it off rather than messing it up or making it a random robot man.
These idents are going to get boring very quickly. They need to strip it back and mix up the fourscore theme so that it isn't the same each time you hear it. Be different.
Channel 4 has always been a channel to not play by the rules so I can see why they're going down this route. If we're talking "creatively", I'm guessing this 2nd phase is trying to tell the story of how they examined the blocks found in the 1st phase, welded them together to make Blocky (TM) and set it out into the world to communicate with us humans.
Blocky is at least a symbol to unite the idents around, and yes, they're not "proper" idents in the traditional sense, so not perfect, but definitely better than what came in 2015. I do think, however, that they should do more than four initial idents to avoid the same criticisms as the 2015 set, or indeed BBC Two's 2001 launch. As it's only a set of test idents, this remains to be seen so it's hard to be too critical of them before they launch. Maybe they could use the Fourscore theme arranged with other instruments (piano, violin etc.).
Last edited by Gluben on 15 September 2017 7:30am
