Potential new Channel 4 idents launched

Thought the first Ident looked familiar, but only because that’s Castleton which is local to me.

I really do love these idents and I like the music, but I can understand why some would like some addtional sound tracks to work along side that.

I thought the blocks were going to coloured. It's a shame he does transform in to the 4 when he does the end low pitch four score. Maybe 2017 won't be the worse year for pres.

I'm liking them.. I like this concept more than the one they introduced along with the current branding,which was "too strange" even for Channel 4; it was obvious they wouldn't continue with that

Even if the concept resembles the E4 one a bit, the idents are different.. the E4 ones are much more, ehm.. "E4"

Now, they can work on more idents of this, IMO..

All these comparisons to the old idents and nobody's mentioned this one?

http://i64.tinypic.com/2ebzrk6.png

Strange how they didn't go for that shape and went for the tall lanky version in these. The version of the first ident I saw on Core 4 has more to it than shown in the test video which seems to cut it of just as the 4 is about to roar.

They give me a clean, sort of Scandinavian feel. Interesting concept.

Really not quite sure what to make of them. Trying to keep in mind they are test idents as I suspect the music may change for broadcast, and I'm not quite sure about the block man too. I think I like them but I think they'd be something to use for a year or two rather than long term.

A shame really they didn't build on the current set - two of the idents are superb (two are not!) and the concept was sound, but they just needed more of them - or even better just go the graphics route as they've worked well, especially the Christmas set.

Thought that looked familiar too, often walked round there. Lovely place.

The last one was filmed in Liverpool. Here, to be precise:

https://goo.gl/maps/Nqr48No41pF2

Not sure I like range fact that we still don't see the Ch4 logo.

They're very E4 and i'm a bit bored of anthropomorphic logos but I quite like these nonetheless. They're certainly a huge improvement on the current set.

I’m absolutely liking these idents - the branding feels much more ingrained than it was in the 2015 idents. Much less odd compared to the current idents, too.

The soundtrack is a nice nod to the original ident set in 1982, but as others have noted, each ident would need additional soundtracks to avoid a sense of repetitiveness. As they are test idents, there’s always the chance of soundtracks being tweaked before the block man idents actually go on air.

Overall - 4Creative has knocked up what is a nice evolution of the 2015 branding into something much more appealing and warm. And as for the block man, I’ve a feeling that it will grow on viewers much more compared to the current Channel 4 idents, which did have a slight pretentious feeling about them.

They are an improvement over the current set. At least you can clearly see the blocks from the 4 in that man.

I wonder if the surrounding pres will be drastically altered? I expect them to keep the custom typeface, but I guess there'll be changes to endboards and menus.

These seem not too bad - although if they all keep the same music, they could become fairly dull quickly. Still, it is a shame the Channel 4 logo still does not form up somewhere, even though the blocks are there.