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62305823,650 posts since 19 Aug 2005
I really do love these idents and I like the music, but I can understand why some would like some addtional sound tracks to work along side that.

I thought the blocks were going to coloured. It's a shame he does transform in to the 4 when he does the end low pitch four score. Maybe 2017 won't be the worse year for pres.
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Kunst411 posts since 29 Jun 2016
BBC World News
I'm liking them.. I like this concept more than the one they introduced along with the current branding,which was "too strange" even for Channel 4; it was obvious they wouldn't continue with that

Even if the concept resembles the E4 one a bit, the idents are different.. the E4 ones are much more, ehm.. "E4"

Now, they can work on more idents of this, IMO..
Last edited by Kunst on 12 September 2017 6:04pm
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PFMC841,611 posts since 28 Feb 2013
UTV Newsline
Strange how they didn't go for that shape and went for the tall lanky version in these. The version of the first ident I saw on Core 4 has more to it than shown in the test video which seems to cut it of just as the 4 is about to roar.
Brekkie32,362 posts since 4 Jan 2003
HTV Wales Wales Today
For those without access to Core 4...


As much as I like how Fourscore is being used, personally I think they're a little too softly softly. Also can't help but compare them to the current E4 idents and I don't know if that's good or bad.

Really not quite sure what to make of them. Trying to keep in mind they are test idents as I suspect the music may change for broadcast, and I'm not quite sure about the block man too. I think I like them but I think they'd be something to use for a year or two rather than long term.

A shame really they didn't build on the current set - two of the idents are superb (two are not!) and the concept was sound, but they just needed more of them - or even better just go the graphics route as they've worked well, especially the Christmas set.
Last edited by Brekkie on 12 September 2017 6:46pm
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JCB2,035 posts since 21 Sep 2004
They're very E4 and i'm a bit bored of anthropomorphic logos but I quite like these nonetheless. They're certainly a huge improvement on the current set.
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Rex (previously MetalGearRex) 1,544 posts since 11 May 2016
London London
I’m absolutely liking these idents - the branding feels much more ingrained than it was in the 2015 idents. Much less odd compared to the current idents, too.

The soundtrack is a nice nod to the original ident set in 1982, but as others have noted, each ident would need additional soundtracks to avoid a sense of repetitiveness. As they are test idents, there’s always the chance of soundtracks being tweaked before the block man idents actually go on air.

Overall - 4Creative has knocked up what is a nice evolution of the 2015 branding into something much more appealing and warm. And as for the block man, I’ve a feeling that it will grow on viewers much more compared to the current Channel 4 idents, which did have a slight pretentious feeling about them.

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