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Piers Morgan Tonight on CNN

(January 2011)

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ST
stuartfanning
Starts the early hours of Tuesday Morning Live at 2.00AM, repeat at Midday and 8.00PM Tuesday Evening. Nightly (Weekdays). Times GMT

http://www.nytimes.com/2011/01/17/business/media/17cnn.html?_r=1&src=busln

http://www.latimes.com/entertainment/news/tv/la-et-piers-morgan-20110117,0,7104434.story

http://www.guardian.co.uk/media/2011/jan/17/piers-morgan-cnn-talkshow
RM
Roger Mellie
DJ Howard Stern has been supportive of Piers: "Who the f_ck is Piers Morgan? David Letterman is the man. I think Piers will be off in a year".

Stern is one of Moron's first guests.
NG
noggin Founding member
I also notice that it's not called "Piers Morgan Live" - because the show is pre-recorded. Suggestion is he needs editing...
:-(
A former member
I think some episodes will be live. Larry King would record big interviews beforehand, although Larry was usually live and ok with live breaking news. I just can't see Piers doing rolling news. Unless i'm wrong CNN programme presenters will do rolling breaking news if it happens during their programme - unlike Fox News.
GS
Gavin Scott Founding member
I also notice that it's not called "Piers Morgan Live" - because the show is pre-recorded. Suggestion is he needs editing...


Mmm... I read that too.
NG
noggin Founding member
I think some episodes will be live. Larry King would record big interviews beforehand, although Larry was usually live and ok with live breaking news. I just can't see Piers doing rolling news. Unless i'm wrong CNN programme presenters will do rolling breaking news if it happens during their programme - unlike Fox News.


I don't think there is any question of Piers doing rolling news. The question being raised is whether he is up to doing a decent interview live, only interrupted by ad breaks (which he will have to hit roughly to time)

Live interviews and recorded interviews can be very different beasts - and quite a few of Piers's ITV shows have felt quite heavily edited.
EX
excel99
Piers has said he will do rolling news and is looking forward to it. But if most shows will be pre-recorded, will he be anywhere near a studio should there be any breaking news to cover?

As for the pre-records, one reason is to enable clips to be released in advance for promotional purposes
GS
Gavin Scott Founding member
As for the pre-recorded, one reason is to enable clips to be released in advance for promotional purposes


That's more of a fortunate by-product. It certainly wasn't the intention to pre-record.
DV
dvboy
I thought it strange that he didn't really properly introduce the first show, just went straight into the interview, and it wasn't in his studio either.
EX
excel99
As for the pre-recorded, one reason is to enable clips to be released in advance for promotional purposes


That's more of a fortunate by-product. It certainly wasn't the intention to pre-record.

Pre-records for promotion was mentioned back in October
http://www.mediabistro.com/tvnewser/cnns-piers-morgan-its-time-to-kick-some-ratings-butt_b34046

Having said that in September the plan was a mixture of live and pre-records
http://www.mediabistro.com/tvnewser/piers-morgan-cnns-new-lineup-will-be-provocative-aggressive-and-ballsy_b23315
GS
Gavin Scott Founding member
As for the pre-recorded, one reason is to enable clips to be released in advance for promotional purposes


That's more of a fortunate by-product. It certainly wasn't the intention to pre-record.

Pre-records for promotion was mentioned back in October
http://www.mediabistro.com/tvnewser/cnns-piers-morgan-its-time-to-kick-some-ratings-butt_b34046

Having said that in September the plan was a mixture of live and pre-records
http://www.mediabistro.com/tvnewser/piers-morgan-cnns-new-lineup-will-be-provocative-aggressive-and-ballsy_b23315


Yes, they'd done the pilots by October, and perhaps realised live just wasn't a realistic proposition.
GI
ginnyfan
Quote:
Strong Ratings for Piers Morgan’s Debut


CNN’s “Piers Morgan Tonight” premiered to 2.1 million viewers on Monday, according to preliminary ratings from the Nielsen Company.

CNN said that Mr. Morgan’s audience was 219 percent larger than the channel’s average audience during the fourth quarter of last year, when “Larry King Live” ended after 25 years. The channel averaged 657,000 in the time slot in that quarter.

Mr. Morgan’s first night was extensively promoted by CNN. And his first guest, Oprah Winfrey, is a proven ratings draw. Still, the overnight ratings are sure to be celebrated at the beleaguered cable news channel.

When Mr. King was on at 9 p.m., CNN generally placed third among the cable news channels, behind the Fox News Channel and MSNBC. On Monday, with Mr. Morgan and Ms. Winfrey, CNN placed second. Fox remained in first place: Sean Hannity, who interviewed Sarah Palin, averaged 2.36 million viewers. MSNBC dropped to third place: Rachel Maddow, who interviewed Michael Moore, averaged 1.11 million viewers.

Of course, the true test for Mr. Morgan will come not on night one or night two, but weeks and months from now. As Monday’s New York Times reported, Mr. Morgan knows he will be judged on whether he improves CNN’s ratings in the 9 p.m. hour over the long haul. “If I do, I’m a genius. If I don’t, I’m a half-wit. There is no middle ground,” he said in an interview last week.

Update: 4:32 p.m.: Mr. Morgan issued a challenge of sorts to Mr. Hannity on Twitter Thursday afternoon. He wrote, “If I don’t smack you down tonight with Howard, I’ll take you on Thursday with Ricky Gervais. love Piers.”


http://mediadecoder.blogs.nytimes.com/2011/01/18/strong-ratings-for-piers-morgans-debut/

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