Pick UK HD

Doesn't Sky have a Switzerland version of their company?

Yes, it's a subsidiary of Sky Deutschland, so their main customer base is in the German speaking part of the country.

Providers have access to BBC channels on the UK spot beam. It's perfectly possible to live in Geneva or Zurich and watch EastEnders or ITV News London.

If Sky wanted to launch Pick and Challenge with new logos, they could give them Sky branded logos just without the sky part. It would fit over the top of current idents and help create more uniformity between their FTA offerings so people would associate them as connected. Just a thought.

Kelly Cates didn’t say goodbye to Pick viewers at the end of Norwich v Southampton.

No rebrand at 8pm... and the DOG is back to the old location.

There was hardly any mention of Pick on-screen, except for the logo appearing on the Coming Up slides...

Have Pick even been advertising it. This is probably a bit like BT Showcase where matches were provided for free but they didn't seem to want anybody to know about it.

Well it’s more like that they don’t want the people who already subscribe knowing about it.

I do wonder how many Freesat HD viewers who’ve heard the matches were on Pick, gave up having checked the original Pick channel to see no game being shown. I understand the reasons why they’ve gone about it this way but it’s all a bit of a mess really.

No rebrand as of 9pm.

There was a cockup in that junction, the announcer said Blood & Treasure was starting but instead Ultimate Road Wars is on.

I think it’s safe to say, Pick isn’t rebranding today. If it was going to it would have been before the football.

But then look at the mess they have made of Sky Sports Racing, which is still using At The Races branded social media and web presences.

At The Races is billed as the digital partner of Sky Sports Racing. There's some legal or compliance reasoning behind it I believe?