SW
It was on Lily Live which was, hence the name, live, so O'Grady knew exactly what he was doing.
Des isn't entirely blameless in this regard, of course, because I remember during Euro 2004 he wrote a column in the Telegraph and complained he had to introduce a trailer for Fantasy Football during the coverage, saying "ITV are desperate to promote this struggling show". But he didn't say it on air.
Put into context, it does indeed sound a bit rude. If it was Blankety Blank, there is an unedited episode on YouTube which shows just how much footage was edited out of the final broadcast. I wonder if O'Grady made the remark in character as Lily Savage, and assumed that it would be edited out of the final broadcast?
It was on Lily Live which was, hence the name, live, so O'Grady knew exactly what he was doing.
Des isn't entirely blameless in this regard, of course, because I remember during Euro 2004 he wrote a column in the Telegraph and complained he had to introduce a trailer for Fantasy Football during the coverage, saying "ITV are desperate to promote this struggling show". But he didn't say it on air.