ST
Where are you getting these instant viewing stats from, SWatson?
I would like to think they are high, but am not sure that a commercial broadcaster can suddenly change advertising slot timings to any great degree without potential penalty payments. These sorts of timings/costs are agree months in advance,
With the way Channel 4's ratings have been going at the minute (e.g. being beaten by Channel 5 on quite a few occasions!), its no surprise they're cashing on on it. It's not as though it's the most rivetting piece of TV at the minute. Its just background noise for me, and funnily enough I perk up when the adverts come on
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Where are you getting these instant viewing stats from, SWatson?
I would like to think they are high, but am not sure that a commercial broadcaster can suddenly change advertising slot timings to any great degree without potential penalty payments. These sorts of timings/costs are agree months in advance,