Oneness on lockdown - new idents for BBC One

Even the red trailer end-board replacing the black would make it look a little more like they’d made some effort and be cohesive with the rest of the pres package.

Better but then you're just left with a bunch of random folk running on the spot.

Now that one's cool.

Anything is an improvement over the usual Oneness dullness.

Have to admit, that's really clever. Probably better than the mug ident we seen earlier.

Presumably the mug one is a neutral non person one for news and the like.

The ball passing is clever. Presumably they're all pretending and the ball was added after, unless there was some very good choreography and even better ball skills!

It pains me that people are paid to come up with this rubbish when there are others that would do a much better job for a lot less.

Don't mind the "Teamates" and "Night In" idents too much, just the layout irks with me slightly as I'd rather they'd fill the whole screen. They aren't great, but an improvement from the normal Oneness idents.

#BringBackOneness

Gerraway!

What James Mobbs did was simple, and not exactly original as it was what people here were suggesting, but they're simply short but stunning pieces of film. As were the balloon idents, as were some of the circle idents and event some of the Rhythm & Movement dance idents pass that test.


BBC2's idents are 30 second pieces of art, and the #ITVKidsCreates idents are very simple but very effective - I've got a heart of stone but even I find myself smiling at some of the drawings.

Oneness and these idents just do nothing. Idents should be art, not wallpaper. Heck, these aren't even wall paper but a magnolia painted wall at best.

I know we're in lockdown and resources are at a bare minimum, but how is it possible to have produced something so bland and uninspired that makes the Oneness idents look creative?

Assuming that these were created by them, "BBC Creative" increasingly seems like an oxymoron to me.