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Oneness on lockdown - new idents for BBC One

Split from BBC Oneness - idents and presentation

This site closed in March 2021 and is now a read-only archive
BR
Brekkie
God, it's no better in video.
JJ
Juicy Joe Founding member
It's not as bad as random folk gawping at the camera for 20 seconds or so. Actually, that is pretty cool. I wonder what other mundane situations and objects that will be used? Intriguing!
SP
Spencer
Jake posted:
At least they've not gone for zoom calls like every advert at the minute.


My initial reaction was that the black background and multiple images was a nod to Zoom calls.
BR
Brekkie
Like with Oneness though there is just nothing creative about them - they are just cups cut together in a scene which forms nothing. And they took a month to come up with that.


Whilst appreciating that there are limitations at the moment it doesn't take much creativity to take that concept up a level. With that ident as an example the idea of people making individual cups of tea and then it all being cut together to look like they're all in one scene would work much better, and actually sum up so called "Oneness" in these times much better - we all may be apart but we are still all together.
Jeffmister and chevron gave kudos
TH
Thistle
It's not as bad as random folk gawping at the camera for 20 seconds or so. Actually, that is pretty cool. I wonder what other mundane situations and objects that will be used? Intriguing!


Football and Disco are the other idents.
JJ
Juicy Joe Founding member
Lockdown may be eased in 7 days so they might be slightly late with these fresh new idents?
DV
dvboy
Lockdown may be eased in 7 days so they might be slightly late with these fresh new idents?

Some restrictions may be eased but if you think life will be back to normal I think you are in for a shock.
DB
dbl
Lockdown may be eased in 7 days

I don't think that's going to happen anytime soon.
tightrope78 and Markymark gave kudos
JB
JasonB
TVForum: "Well they couldn't come up with anything worse than Oneness could they?"

BBC Creative: "Hold my tea."


There’s always Teaness.
MarkT76 and AndrewPSSP gave kudos
DB
dbl
Meanwhile in Denmark...
MarkT76, Rexogamer and Brekkie gave kudos
JJ
Juicy Joe Founding member
dbl posted:
Lockdown may be eased in 7 days

I don't think that's going to happen anytime soon.


That's why I said it may be eased - therefore, there is a degree of uncertainty.
PE
peterh
dbl posted:
Lockdown may be eased in 7 days

I don't think that's going to happen anytime soon.


In time the lock down will become less locked down - some sort of road map coming soon

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