Oneness on lockdown - new idents for BBC One

I mean, the BBC could've went the lazy route and simply broadcast the globe again. But I don't see why they teased us with that GIF if this is what we're getting currently? Maybe this is the pre-stages of a rebrand, sort of like Sky One Feb 2008 or BBC Three "Goodbye Blobs"?

It's not as versatile as having as many ideas as there are artists they can hire. ITV's is only as limited as people's imagination. Oneness is people getting together and that's limited


What other rexecution of Oneness could be done within the current limitations? As I say asking for videos of people being together at home would be really awful

James Mobbs showed how it was done - just stock footage of empty locations to emphasie lockdown. The "Oneness" of the nation at the moment is achieved by staying apart.

How can it be 'Oneness' with nothing in the frame? That's Noneness. They are lovely idents but if they're wanting them to fulfil the existing brief (as they seem to be) then they aren't suitable.


Plus I imagine there might be some flak if the BBC are seen to have sent cameras out into locations around the country unnecessarily.


Representing people with objects seems a good solution to me. Shame they didn't have something better in the first place, and shame they seem to want to stick to the concept, but that's another issue

Yorkshire used the same ident into the Six. This could be great for regional variations. Yorkshire Tea. London Eels. South West Pasties.

Suppose if you think about channel 4 idents are not showing social distancing either

BIB That would be better than Oneness!

Isolation Tea...

Watch out for Isolation Football and Isolation Disco

All I know of so far.

No, and neither did the previous 2 sets of BBC One idents

Is there a video of this new ident? Any accompanying music? Will the current Oneness idents be brought to a close tonight? If so, will there be a compilation on BBC1 in the early hours as usual?

If these are actually a new set of idents, I get the impression they're here for the short haul, rather than the long term. I could be wrong, but I imagine the current One-ness idents aren't going anywhere and will return if / when lockdown abates. It'll just be like having a temporary set at Christmas again.

Although by the looks of things, these are hardly an improvement.