Two minds about this. US winning a swimming gold is a major news story - and if they were leading on it and/or it was going to be their 'grabbiest' story then it's probably still the right call to tease it. NBC have just boxed themselves into a ridiculous (albeit very lucrative - so it probably doesn't worry them) corner...
I know that the BBC used to do the 'look away now' graphics on pre-Match of the Day news bulletins - but this is a different order of magnitude.
Is it ethical for a network to delay news just because it delays programmes?
Two minds about this. US winning a swimming gold is a major news story - and if they were leading on it and/or it was going to be their 'grabbiest' story then it's probably still the right call to tease it. NBC have just boxed themselves into a ridiculous (albeit very lucrative - so it probably doesn't worry them) corner...
I know that the BBC used to do the 'look away now' graphics on pre-Match of the Day news bulletins - but this is a different order of magnitude.
Is it ethical for a network to delay news just because it delays programmes?
That wasn't trailing a news story- its a lifestyle / hunan interst story based on a sports result. Even if that sports result isn't a major news story they weren't announcing the news, they were promoting their exclusive.
The ideal way to do it - if you think that way of presenting sport is a good one - is to run the tape delayed race, then the medal ceremony, and then that trail. Many of those watching the race will have been caught up in the excitement and emotion of it and will then want to see that feature and hence tune in. Those avoiding the result won't be annoyed, and those who knew but tuned in to see it will then be made aware of it.
Two minds about this. US winning a swimming gold is a major news story - and if they were leading on it and/or it was going to be their 'grabbiest' story then it's probably still the right call to tease it. NBC have just boxed themselves into a ridiculous (albeit very lucrative - so it probably doesn't worry them) corner...
I know that the BBC used to do the 'look away now' graphics on pre-Match of the Day news bulletins - but this is a different order of magnitude.
Is it ethical for a network to delay news just because it delays programmes?
I got the impression from the story that the trailer was run in the break preceding the showing of the race. Based on my experience of US TV, it would only be a few more minutes until the next break (straight after the race probably) where they could tease the programme.
NBC's triumphant Olympics continues as they decide sport isn't dramatic enough so they'll 'improve' it by cutting out crucial moments to change the ending
IIRC to make it look like the US finished top of the medal table last games, NBC adopted a totally different system to the rest of the world.
Although talking of that notice the BBC changed their British medalists tally table over the course of the day - when Bradley Wiggins won his gold they showed Steve Redgrave on top as he has more golds, but later in the day switched it so Bradley Wiggins was on top with the most medals.
IIRC to make it look like the US finished top of the medal table last games, NBC adopted a totally different system to the rest of the world.
Although talking of that notice the BBC changed their British medalists tally table over the course of the day - when Bradley Wiggins won his gold they showed Steve Redgrave on top as he has more golds, but later in the day switched it so Bradley Wiggins was on top with the most medals.