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Olympics 2012 - non-BBC specific

Split from The Sport Thread (June 2012)

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SP
Steve in Pudsey
Possibly a reciprocal agreement for the paralympics? There seems to be some kind of arrangement in place - BBC1 has just shown a paralympic trail with 5live and C4 logos on the end.
GE
Gareth E
Possibly a reciprocal agreement for the paralympics? There seems to be some kind of arrangement in place - BBC1 has just shown a paralympic trail with 5live and C4 logos on the end.


Ah - that explains it. I was wondering how the BBC got away with using the 'Meet the Superhumans' slogan during that trail. I didn't notice the C4 logo at the end.
:-(
A former member
3rd thread on this! It's been on BBC One before the Olympics started. It aired during The One Show with the R5/C4 end board.

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LO
Londoner
Surely that should say "Paralympic Games" not "Paralympics Games"
MA
Markymark
Surely that should say "Paralympic Games" not "Paralympics Games"


Oh yes, I hadn't noticed that, in the horror of the date being wrong !
:-(
A former member
There's been comment on that on here since C4 started added differing straplines to its trailer endboards.
BL
bluecortina
Ben posted:
Isn't it more complicated than that, the total minuteage is 6 minutes of olympic footage but then the amount of footage of each event depends on the result of the event.

I've not heard anything about the minuteage varying, the full IOC new access rules say 6 minutes:
http://www.olympic.org/Documents/Games_London_2012/IOC_News_Access_Rules-London_2012_Eng.pdf
unless it's a local agreement with the BBC of course, which is likely.... maybe C4 have done the same for the Paralympics

It is a lot more complicated than just 6 minutes though, there are rules about how often you can show it, how much in a bulletin and the time between showings, it's all in the above link


Could it be a local agreement? My information source (who directs the national news) is usually spot on with such info.
BR
Brekkie
I suspect this has been negotiated under the remit of the EBU, I don't think BskyB is a member of the EBU and is therefore probably not an accredited news provider to this event, by choice. ITN will definitely will be, and of course they produce C4 News.

No, Sky isn't a member of the EBU, in fact they're the major player in a rival organisation.

ITN isn't an EBU member as they're not a broadcaster, but ITV and Channel 4 are. That said I don't think that EBU membership has anything to do with the showing of highlights


No - I don't think being an EBU member is relevant. Just because you are an EBU member doesn't mean you are an Olympic Rights Holder.

I think the difference between Sky and C4/ITV is probably to do with their broadcast reach. ITV/C4 are domestic only - whereas Sky (and non-rights holding BBC World News) are broadcasting around the world.

Global broadcasters have to wait until all rights holders in all time zones have had time to show their coverage before it is seen on a non-rights holding news channel. That's where the 24 hours (though that might not be the time delay) issue kicks in for Sky and BBC World News.

I don't think there is a delay issue for ITV/C4 as they know that the only rights holder in the UK (the BBC - and possibly Eurosport) has broadcast them already (as they'll be recording them off-air)

How they chose to use their allocated minute-age (they can't show entire events UNLESS the event is very quick - like the 100m sprint) is up to them I guess.


This article (note the date) explains how the rights to the 2012 Olympics were awarded to the EBU.

http://www.guardian.co.uk/media/2004/jun/18/olympicsandthemedia.bbc

Not sure how the BBC ended up with the uk (sub-rights?). I understand from 2016 the Olympics have been awarded directly to the BBC and the EBU has been cut out completely. In the increasingly commercial world we live in I wonder if the EBU is becoming increasingly irrelevant in this regard, I seem to vaguely recall that the whoever is negotiating the rights to the Rio world cup have bypassed the EBU completely and are negotiating directly with broadcasters. I think the EBU bid, but were simply turned down as it wasn't enough.

I think the EBU still have a big role to play in sport - the IAAF went back to them for 2015/17, hence the BBC regaining the World Athletics Championships, having sold rights separately for 2011/13 - and most other Olympic sports rely on the EBU simply to get events in the maximum number of homes possible.
LE
levaniX_4
I've heard Americans won't manage to see the Closing Ceremony on NBC.. |Only on Internet.

Maybe, Im repeating after someone, but explain me why
BR
Brekkie
It will be on NBC, but on tape delay in primetime. They've relented in streaming it live online after numerous complaints they didn't stream the opening ceremony.
GE
Gareth E
It will be on NBC, but on tape delay in primetime. They've relented in streaming it live online after numerous complaints they didn't stream the opening ceremony.


I mean, this really is a joke. I can (just about) understand NBC's logic in tape delaying coverage for primetime on weekdays, but at weekends when a large number of people CAN watch television during the day, there's really no excuse not to show it live.
NG
noggin Founding member
It will be on NBC, but on tape delay in primetime. They've relented in streaming it live online after numerous complaints they didn't stream the opening ceremony.


I mean, this really is a joke. I can (just about) understand NBC's logic in tape delaying coverage for primetime on weekdays, but at weekends when a large number of people CAN watch television during the day, there's really no excuse not to show it live.


Their reasoning is that they spent billions of dollars on it, and were due to make a loss. They needed to ensure they maximised their commercial income. They feared if they showed events live, fewer people would watch the highlights in primetime, and also decided to show less stuff live in primetime so that they could control the viewer-experience to keep it as positive as possible and ensure people didn't switch off - losing them money.

However they appear to have data supporting a view that live viewing isn't reducing prime-time viewing figures - in fact it might drive them - so they are reconsidering.

Public Service is not a phrase that US commercial broadcasters have to understand... If it doesn't make them more money they won't do it.

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