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Official Discussion On C4’s New Look

Idents, Break bumpers etc (December 2004)

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LU
luke-h
On the pylon ident there's some sort of 'wibbly' noise as the 4 is...uum...(is forming the right word to use with these)...forming up.

Sounds quite good.

Right, so for the idents themselves, well, I've only seen one, and it seems a bit dull. You know when the 4's going to appear, but then again you never seem to see it.
DA
DAS Founding member
I find it strange me saying this but hey... that Pylon ident is not amazing, but I reckon if you were to add the forming boxed 4 logo at the end, it would be OK.
RO
roo
DAS posted:
I find it strange me saying this but hey... that Pylon ident is not amazing, but I reckon if you were to add the forming boxed 4 logo at the end, it would be OK.

Interesting - you don't think it would be a tad odd having two '4's on-screen at the same time?
SE
Square Eyes Founding member
Barney Boo posted:
DAS posted:
I find it strange me saying this but hey... that Pylon ident is not amazing, but I reckon if you were to add the forming boxed 4 logo at the end, it would be OK.

Interesting - you don't think it would be a tad odd having two '4's on-screen at the same time?


No, because the completed "4" out of the pylons is barely on screen for a split second.
BC
Blake Connolly Founding member
Last one I saw, the announcer managed to say the word "four" when the logo formed.
RO
roo
Oh, of course yes, retarded me - actually, I can almost see that working.
I forgot that the formed up logo doesn't conclude the ident.......certainly a possibility. Perhaps someone could slap one onto the video of an existing ident to see how it works?
DA
DAS Founding member
In fact, the way the Pylon ident is shot makes it cry out for a boxed 4 logo!
BO
boring_user_name
The idents and promotions look like an advert for a skateboard company. Channel 4, what have you done!?
Also, why is white being used as a background colour? It is just too much. Black would have been a much better choice.
In short, I feel these idents would be fine for a channel such as extreme sports or trouble, but are simply unsuitable for Channel 4; especially as it is currently attempting to become higher-brow.
MO
Moz
There was just a UFO one which was absolutely amazing - like a mini sci-fi film!!!

Lliking the new look - like it's subtlety!

How many are there, anyone know?
LE
Lee
That UFO one was an ident and a half! That surely must be the longest ever ident. I've got pics from it, I'll put 'em up soon.
DO
doctorvee
I agree, it took me ages to work out whether or not it was an ident. And there it was, the C4 logo in all its glory! Fantastic.
LE
Lee
Images from the UFO ident...

More here...

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