Given how absolutely banal the original show is and how Noel Edmonds changed something pretty average in the form of Deal Or No Deal into the oddest display of collective misplaced emotion over a guessing game, Sky could be onto a ratings winner. Just don't guff it up like you did with Blockbusters.
I know Noel isn't always well regarded by professionals who have worked with him, but he is a terrific broadcaster and does have an unquestionable skill in polishing turds, format wise.
I wish him will with this endeavour, but of course I won't get to see it via Virgin Media.
