WO
Correct me if I'm wrong, but ITV have no problem selling advert time. The only reason they have none overnight is because they can show a certain amount a day and choose to show them during the daytime, when they can charge more money to advertisers. Is that not correct? I'm sure they could easily sell advert slots overnight if they wanted.
Indeed. Even Nightscreen gets 100,000 viewers which is what the top rated programme on Paramount gets and they have no trouble selling ad space.
all new Phil posted:
Adam posted:
... firstly, ITV Nightscreen has not looked like Teletext for many years. And ITV struggle to fill the day with adverts.
Correct me if I'm wrong, but ITV have no problem selling advert time. The only reason they have none overnight is because they can show a certain amount a day and choose to show them during the daytime, when they can charge more money to advertisers. Is that not correct? I'm sure they could easily sell advert slots overnight if they wanted.
Indeed. Even Nightscreen gets 100,000 viewers which is what the top rated programme on Paramount gets and they have no trouble selling ad space.