New UTV Idents

Four new idents shown tonight. If there are any more I'll add them as they appear:

http://www.utvtoday.co.uk/images/newutvident_1.jpg

http://www.utvtoday.co.uk/images/newutvident_2.jpg

http://www.utvtoday.co.uk/images/newutvident_3.jpg

http://www.utvtoday.co.uk/images/newutvident_4.jpg

EDIT: Another new one before Tarrant on TV

http://www.utvtoday.co.uk/images/newutvident_5.jpg

WHY can't ITV1 do something like that!

there very nice!

They're nice, but they're a bit boring. It's better than what they had 2 years ago.

Because they're dull?

Seriously, I thought ITV1's set was bad.

Well if you're idea of a nice ident is taking the standard ITV1 promo slide, sticking in a picture of Northern Ireland, and slapping on a UTV logo that probably can't be seen in 4:3 then great

Thing is, what exactly are ITV's idents for? I know the standard spiel but in practice they're just a random bunch of images with an uninspired logo superimposed over the top, which ITV paid an absolute fortune for.

UTV spend a total of 35 pence and produce something that portrays a damn sight more of a message -- regionality -- than ITV's vacuous sh!te ever will.

I think they are grand - shot near where I used to live too.

A few UTV idents have been dropped recently too so overall total is probably similar to before..

ITV1's idents may not be much longer for this world

Really? Which ones have been dropped? And why?

I haven't seen the City Hall one for ages, it was actually one of my favourites.

Why are mocking him in the first place? UTV's idents are far superior to ITV1's (slap a logo on a slide from South Africa) and they always will be.

The idea of having a short film inside the promo slide is brilliant because it looks a lot less ive action and it looks a bit like a screen inside a screen (get it?). And there's the UTV logo that swooshes to the right followed by some soothing NI jingles. I also like the way the 'TV' fits snug into the yellow bar and i'm quite sure they were aware of the 4:3 and somewhere on UTV Today they said that it was fixed so it would be fully visible.

I'm aware you're pro ITV but I am aware that they wouldn't do that because the logo won't fit in well but as for UTV's idents they're the most excellent I've seen compared to ITV1 and STV and I hope they'll continue to use them over the next 3 years.

From memory...Mournes, Belfast Lough, River Lagon and Craigmore Viaduct. No idea why, perhaps they just want to keep them fresh. City Hall is still in circulation though - they're scheduled randomly so should pop up at some point. There were a few new ones last night though...

Quite pleased about the Mournes, always thought it was very dull and dreary. Also glad about the two River Lagan ones, they were the ones I was complaining about a while back with the terrible colour fading. Surprised about Craigmore Viaduct though, it was one of the most recent ones, it was only introduced in August.