Although it has a long way to denting ITV3's ratings, this week has got off to a good start....
UKTV Drama debuts to solid ratings
10 July, 2013 | By Peter White
UKTVís new free-to-air station Drama debuted to solid ratings on Tuesday with repeats of Birds of a Feather and Last of the Summer Wine performing well for the channel.
The launch, which was marked with a giant structure of Pride and Prejudiceís Mr Darcy coming out of The Serpentine in Londonís Hyde Park, sees UKTV go head-to-head with ITV3.
A repeat of Birds of a Feather at 8:20pm was the only show to break the 200,000 mark with 204,600 (1.06%), while episodes of Last of the Summer Win and Call The Midwife both broke the 100,000 mark.
The channel, which is being run by Adrian Wills, who also looks after Yesterday, will air series such as Tipping The Velvet, Cranford and Lark Rise To Candleford as well as Jane Austenís Pride And Prejudice and Sean Bean-fronted period drama Sharpe.
However, UKTV, which is a joint venture between Scripps and BBC Worldwide, recorded 129,600 (0.76%) viewers for Call The Midwife at 10pm.
This compares ITV3ís Tuesday schedule, which saw The Memoirs of Sherlock Holmes record 503,300 (2.7%) at 8pm and Midsomer Murders get 796,200 (4.25%) between 9pm and 11pm.