UKTV is set to go head to head with ITV3 with the launch of Drama, a new channel on Freeview.
It is the company’s first channel launch since female-skewing Really in May 2009, and takes UKTV’s portfolio to 11.
A large amount of content will come out of UKTV’s licensing agreement with the BBC, including Tipping The Velvet, Cranford and Lark Rise To Candleford, but Drama will also acquire non-BBC titles from thirdparty distributors.
Drama will launch on 8 July with classic drama programming such as Jane Austen’s Pride And Prejudice. Former ITV shows such as Catherine Cookson’s The Cinder Path and Sean Bean-fronted Sharpe will also run.
“There’s a great deal of fantastic content that the Freeview audience hasn’t been able to see for a long time,” said UKTV controller Emma Tennant. The channel will be run by general manager Adrian Wills, who also looks after Yesterday.
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