UKTV is set to go head to head with ITV3 with the launch of Drama, a new channel on Freeview.
It is the companyís first channel launch since female-skewing Really in May 2009, and takes UKTVís portfolio to 11.
A large amount of content will come out of UKTVís licensing agreement with the BBC, including Tipping The Velvet, Cranford and Lark Rise To Candleford, but Drama will also acquire non-BBC titles from thirdparty distributors.
Drama will launch on 8 July with classic drama programming such as Jane Austenís Pride And Prejudice. Former ITV shows such as Catherine Cooksonís The Cinder Path and Sean Bean-fronted Sharpe will also run.
ďThereís a great deal of fantastic content that the Freeview audience hasnít been able to see for a long time,Ē said UKTV controller Emma Tennant. The channel will be run by general manager Adrian Wills, who also looks after Yesterday.
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