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The new "Think" advert

What do you think? (August 2005)

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BO
BOL I0X
It's only been around a couple of weeks and already it's been shown alot of times. The latest "Think" advert that tells people about road safety shows a mobile phone video of a group of teenage friends walking down a road enjoying themselves, and then one boy goes to cross the road and gets knocked over seriously. By what I've heard, that really happened.

What's your opinion on it, do you think it's reaching out to us?
AN
Ant
Hell yeah! I watched it the other night and was totally shocked because I thought it was advertising a phone or something. It gave me such a fright at the time!

I actually thought the video was real. Was it?
BO
BOL I0X
Antz posted:
I actually thought the video was real. Was it?


According to what I've heard, yeah!
AN
Ant
BOL I0X posted:
Antz posted:
I actually thought the video was real. Was it?


According to what I've heard, yeah!

Wow, I would have thought the ASA would ban it. I suppose 'Think!' get away with a lot - just look at the girl lying on the road!
BH
BillyH Founding member
From what I've heard, half of it's real, and half of it isn't. The boy who gets run over is a stuntman, but the teenagers reactions are real- they were given the mobile phone to mess about with for a bit, not knowing what was going to happen.
AN
Ant
Here's the video from the official site.
PE
Pete Founding member
the small low res postage stamp certainly crabs you attention. very good campaign, I actually jumped when I first saw it.

for those who haven't seen it
http://www.davidreviews.com/playmovie.asp?ID=2005082001
AN
Ant
Here's the Think! Media Centre with all the adverts.
BR
Brekkie
No doubt it's a good ad!

Going slightly off topic though, I'm slightly unnerved though by the increasing use of mobile pictures in the media.

It seems one day we have ITV saying how bad the "Happy Slapping" craze is, then the next they want your pictures of the latest atrocity!
JO
Johnny83
Antz posted:
BOL I0X posted:
Antz posted:
I actually thought the video was real. Was it?


According to what I've heard, yeah!

Wow, I would have thought the ASA would ban it. I suppose 'Think!' get away with a lot - just look at the girl lying on the road!


Haven't seen this one yet, but the one of the little girl sends a shiver down my spine
NI
Nicky
Johnny83 posted:
Antz posted:
BOL I0X posted:
Antz posted:
I actually thought the video was real. Was it?


According to what I've heard, yeah!

Wow, I would have thought the ASA would ban it. I suppose 'Think!' get away with a lot - just look at the girl lying on the road!


Haven't seen this one yet, but the one of the little girl sends a shiver down my spine


Yep, that filler seems to be very chilling in its own way. But I can't help feeling that the way it was filmed was wrong; obviously, it is meant to be a road accident reversed. If you then watch it in reverse, the young girl seems to be lying in the middle of the road for quite a few seconds, then sliding up against a tree. Hmm.
JO
Johnny83
BBCNicky@Yorks posted:
Johnny83 posted:
Antz posted:
BOL I0X posted:
Antz posted:
I actually thought the video was real. Was it?


According to what I've heard, yeah!

Wow, I would have thought the ASA would ban it. I suppose 'Think!' get away with a lot - just look at the girl lying on the road!


Haven't seen this one yet, but the one of the little girl sends a shiver down my spine


Yep, that filler seems to be very chilling in its own way. But I can't help feeling that the way it was filmed was wrong; obviously, it is meant to be a road accident reversed. If you then watch it in reverse, the young girl seems to be lying in the middle of the road for quite a few seconds, then sliding up against a tree. Hmm.


Good point I noticed that as well. Perhaps it was too complicated/graphic to show that actual hit withwithout the car Confused

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