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New Sky One Logo

(August 2004)

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:-(
A former member
From Monkey at Media Guardian

Quote:
Monkey got a first glimpse of the eagerly anticipated new Sky One on-screen logo today, sitting proudly atop the press release heralding the channel's new "upmarket" autumn schedule (see below). Sky One bosses James Baker and Dawn Airey even got in former Wallpaper editor Tyler Brulé's agency Winkreative to apply their massive brains to the rebrand. And the result? Well... it'll look great when it's finished, guys.


http://image.guardian.co.uk/sys-images/Media/Pix/pictures/2004/08/24/Skylogo3.jpg
MS
Mr-Stabby
Somenoe got paid to make that? Confused
BE
benjy
eh?

I suppose it was a nice idea, but it really doesn't read "Sky One". More like Sky Onc or some weird made up alphabet. That really should have been one that didn't get past the first drafts...
BL
Blob
I don't like that much
:-(
A former member
I suppose it'll be interesting to see how they present/animate it.
CA
cat
If you thought BBC Three had been ripped off.

ONC

Sounds like: *****
MA
marksi
Ooo.
MO
Moz
What's that!!!!? Awful!

Where's the new lower case sky rather than SKY? Where's the glass effect?
CA
cat
Well, I imagine that as it was on a press release, it will be slightly more snazzy than that on TV, so glass probably will be used, Moz.

But what a mess.

I imagine what the designers have tried to do is trick the eye into thinking that the little line through the er... 'e'... is really a line right across it.

Evidentally, the brains of most humans are a little more advanced than that.

Of course, if it is designed to reflect Sky One's programming, well, they're both a load of crap aren't they. So it sits rather well.
RO
roo
First thing that popped into mind was the green circular light thing from the Sky+ boxes....and those odd adverts for Sky+.
Possible (but poor) attempt to forge a connection?
GS
Gavin Scott Founding member
Urgh, that bites the big one.

Its nothing more than another stylised typeface.

What have their designers done? Gone to 1001freefonts.com?
DB
dbl
Is that what sky call a "new logo",they might as well keep the current one.

That logo is disgusting.

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