New Sky channels: Crime, Comedy, Documentaries, Nature

The style never really worked for the logo channels as it seemed too small in the rectangle underneath Sky Sports. To the right all on one line is much preferable and the 'live' can go underneath nicely centralised

I was going to suggest that perhaps the F1 DOG positioned such as to avoid one of their existing graphics (below), which itself has to be in the top-right to avoid world feed graphics. This is obviously baked into all of their session replays since 2017.

However, the new DOG is actually a lot further right than the old one... so there would actually be enough space for it.

In fact, the positioning is almost too perfect. I'm convinced they must have tried the horizontal one at some point for it to have ended up there.

Mayhaps they could just lose the border outline? Have the F1 logo on it's own either underneath or next to it?

...or did someone already pitch that and I'm just slow?

The old SSF1 logo was okay as a box. At least the F1 brand logo has some horizontal width to it to fill it out a little.

Irrespective of horizontal or boxed logos, I'm actually finding it quite hard to make out the NFL logo in a lot of uses of the white logos (DOGs, TV guides, etc). It just ends up being too small to clearly see what it's supposed to be. Had they been allowed to ditch the shield, and just take the NFL text on it's own, it would probably be more legible at smaller sizes.

Something like this, maybe?

I'm glad they can't go down that route, seeing NFL written down in lowercase is very jarring!

Yeah, the logical case.

I still fail to see what was wrong with having the Sports channels as Sky Sports 1-5, and can only think that the new set of logos would match those names far better, and fit in in a much more consistent way.

Then they wouldn't know what kind of sports they show from the get go, would they?

Because the whole point of relaunching the Sports channels previously was to make them themed and can be packaged/bought modular by Joe Public (buy 1, 2, 3 for certain sports or the whole lot), although this branding sort of backfired on itself as a victim of circumstance when you had football on Sky Sports Golf at the back end of the 19/20 football season.

I assume they made Sky Sports Golf and others available to Sky Sports Football/PL subscribers when they showed football on them.

Well, I was more thinking the text from the NFL logo itself. Though I’m not sure how that would look given the baseline isn’t straight.