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New Sky channels: Crime, Comedy, Documentaries, Nature

Sky Documentaries, History and Nature now launched

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NW
nwtv2003
Plektrum posted:
Brekkie posted:
Can't really see it eating that well - Sky Comedy is barely doing any better than Sky 2.


I always get the impression that linear isn’t really the focus for Sky Comedy - it’s likely younger skewing and I could easily imagine most of the consumption of the comedy brand is done via box set viewing.


This is what I think they’re going for. They’ve basically given a linear outlet for acquired content. If it does well it’s a bonus to Sky, but surely it’s the number of people who are watching On Demand that do matter.
Jeffmister and valley gave kudos
BR
Brekkie
True and to be fair that is probably the case with the new channels as well. Does feel like though Sky may be spreading content too thinly though given they've basically doubled the number of channels in their basic pay channels portfolio in the space of a few months.
PL
Plektrum
nwtv2003 posted:
Plektrum posted:
Brekkie posted:
Can't really see it eating that well - Sky Comedy is barely doing any better than Sky 2.


I always get the impression that linear isn’t really the focus for Sky Comedy - it’s likely younger skewing and I could easily imagine most of the consumption of the comedy brand is done via box set viewing.


This is what I think they’re going for. They’ve basically given a linear outlet for acquired content. If it does well it’s a bonus to Sky, but surely it’s the number of people who are watching On Demand that do matter.


Absolutely and it’s pretty much evident in their recent decisions.

The move to genre branded channels is indicative of this - they do serve the linear audience but the genre brands help curate the on demand proposition, the increased emphasis on their own productions and their own acquisitions and the recent changes to the packs that now bundle Box Sets into the base package... you can’t really separate linear, catch up and box sets anymore - people want to be able to watch GOT or Chernobyl irregardless of what ‘window’ it’s in.
AN
all new Phil
Some good stuff on Sky Comedy but yes, I watch it all on demand and imagine many others do too. It’s all stuff to stick on when you feel like watching something easy.

Sky’s on demand content on the whole is brilliant.
GO
gottago
Brekkie posted:
True and to be fair that is probably the case with the new channels as well. Does feel like though Sky may be spreading content too thinly though given they've basically doubled the number of channels in their basic pay channels portfolio in the space of a few months.

I'm not sure that they're spreading their content thinly though as aren't these new channels mainly made up of big libraries they've just gained access to? The majority of Sky Comedy is Comcast archive they didn't have before the merger, Sky Crime is basically the Real Lives channel it replaced plus a few new acquisitions, Sky Nature is, by the sounds of it, largely made up of Love Nature content that they've licensed, Sky History is just a rebadge of a pre-existing channel, Sky Documentaries is high end docs that they've never really had an outlet for other than sporadicly on Sky Atlantic.


I'd agree if they were commissioning less on their other channels to fill these new ones but I don't think they are and these new channels are extra investments.
ZE
zeebre12
No mention of any channels closing?
KE
kernow
gottago posted:
Sky Documentaries is high end docs that they've never really had an outlet for other than sporadicly on Sky Atlantic.


As well as Sky Arts, although there seems to be fewer documentaries on there now than in the past, and is moving more towards live arts and music these days.

I appreciate though that Sky Arts is limited in the range of documentaries it can show given the scope of the channel.
PF
PFML84
So we will have documentaries, news, sports and movies all using red. Is there only a small number of colours they pick from?
ST
Stuart
PFMC84 posted:
So we will have documentaries, news, sports and movies all using red. Is there only a small number of colours they pick from?

They do use different shades of red, Documentaries looks lighter than the one used for News and Cinema. Sky Vegas also uses red. The blue coloured logos also use different shades.


However, they do seem to unnecessarily restrict themselves to only a few basic colours, although Crime, Comedy and Nature have drifted away from the usual set of late.
SH
Sh1ruba
Stuart posted:
PFMC84 posted:
So we will have documentaries, news, sports and movies all using red. Is there only a small number of colours they pick from?

They do use different shades of red, Documentaries looks lighter than the one used for News and Cinema. Sky Vegas also uses red. The blue coloured logos also use different shades.


However, they do seem to unnecessarily restrict themselves to only a few basic colours, although Crime, Comedy and Nature have drifted away from the usual set of late.

Also the text on the Documentaries uses a slightly noticeable of grey as opposed to the usual white colour they use
SH
Sh1ruba



New teaser promo for Sky Documentaries
I really like the minimalistic but serious tone they went for with the branding with the black and white photos, the folding out animations and the red and white colour scheme.
Looks very nice.
IM
ImMaxClaydon
Do we know when/if Sky News and Sky Sports are getting their rebrands? If so, are we expecting new graphics to go with it and all that?

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