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nwtv20038,614 posts since 5 Jan 2003
Granada North West Today
Can't really see it eating that well - Sky Comedy is barely doing any better than Sky 2.


I always get the impression that linear isn’t really the focus for Sky Comedy - it’s likely younger skewing and I could easily imagine most of the consumption of the comedy brand is done via box set viewing.


This is what I think they’re going for. They’ve basically given a linear outlet for acquired content. If it does well it’s a bonus to Sky, but surely it’s the number of people who are watching On Demand that do matter.
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Brekkie34,852 posts since 4 Jan 2003 Recently warned
HTV Wales Wales Today
True and to be fair that is probably the case with the new channels as well. Does feel like though Sky may be spreading content too thinly though given they've basically doubled the number of channels in their basic pay channels portfolio in the space of a few months.
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Plektrum33 posts since 21 Sep 2019
Central (East) East Midlands Today
Can't really see it eating that well - Sky Comedy is barely doing any better than Sky 2.


I always get the impression that linear isn’t really the focus for Sky Comedy - it’s likely younger skewing and I could easily imagine most of the consumption of the comedy brand is done via box set viewing.


This is what I think they’re going for. They’ve basically given a linear outlet for acquired content. If it does well it’s a bonus to Sky, but surely it’s the number of people who are watching On Demand that do matter.


Absolutely and it’s pretty much evident in their recent decisions.

The move to genre branded channels is indicative of this - they do serve the linear audience but the genre brands help curate the on demand proposition, the increased emphasis on their own productions and their own acquisitions and the recent changes to the packs that now bundle Box Sets into the base package... you can’t really separate linear, catch up and box sets anymore - people want to be able to watch GOT or Chernobyl irregardless of what ‘window’ it’s in.
gottago3,126 posts since 26 Aug 2004
London London
True and to be fair that is probably the case with the new channels as well. Does feel like though Sky may be spreading content too thinly though given they've basically doubled the number of channels in their basic pay channels portfolio in the space of a few months.

I'm not sure that they're spreading their content thinly though as aren't these new channels mainly made up of big libraries they've just gained access to? The majority of Sky Comedy is Comcast archive they didn't have before the merger, Sky Crime is basically the Real Lives channel it replaced plus a few new acquisitions, Sky Nature is, by the sounds of it, largely made up of Love Nature content that they've licensed, Sky History is just a rebadge of a pre-existing channel, Sky Documentaries is high end docs that they've never really had an outlet for other than sporadicly on Sky Atlantic.


I'd agree if they were commissioning less on their other channels to fill these new ones but I don't think they are and these new channels are extra investments.
kernow1,536 posts since 18 Jan 2006
Sky Documentaries is high end docs that they've never really had an outlet for other than sporadicly on Sky Atlantic.


As well as Sky Arts, although there seems to be fewer documentaries on there now than in the past, and is moving more towards live arts and music these days.

I appreciate though that Sky Arts is limited in the range of documentaries it can show given the scope of the channel.
Stuart7,585 posts since 13 Oct 2003
Westcountry Spotlight
So we will have documentaries, news, sports and movies all using red. Is there only a small number of colours they pick from?

They do use different shades of red, Documentaries looks lighter than the one used for News and Cinema. Sky Vegas also uses red. The blue coloured logos also use different shades.


However, they do seem to unnecessarily restrict themselves to only a few basic colours, although Crime, Comedy and Nature have drifted away from the usual set of late.
Sh1ruba492 posts since 13 Jan 2019
Central (West) Midlands Today
So we will have documentaries, news, sports and movies all using red. Is there only a small number of colours they pick from?

They do use different shades of red, Documentaries looks lighter than the one used for News and Cinema. Sky Vegas also uses red. The blue coloured logos also use different shades.


However, they do seem to unnecessarily restrict themselves to only a few basic colours, although Crime, Comedy and Nature have drifted away from the usual set of late.

Also the text on the Documentaries uses a slightly noticeable of grey as opposed to the usual white colour they use
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