New Sky channels: Crime, Comedy, Documentaries, Nature

When Pick was known as Sky Three, then it made sense to have Sky One and Sky Two. But when Atlantic launched and Sky acquired Living then Two and Three became low priority. But this was in 2011 and amazingly both channels are still on air.

Sky One didn’t have a Sky Two from 1989 to 1996 and then again from 1997 to 2005. They had a supplementary channel called Sky One Mix, that became Sky Mix before it eventually became Sky Two.

Sky Two of 1996-97 was not the Sky Two we have today. It was basically a channel with its own output outright. However most of what was shown didn’t rate well causing Sky to pull the plug in less than a year. The frequency was replaced with the National Geographic Channel.

I do think there is a danger though that launching all these genre based channels risks weakening rather than stregnthening the Sky brand if they're having to find enough content to fill the hours.

I do think there is a danger though that launching all these genre based channels risks weakening rather than stregnthening the Sky brand if they're having to find enough content to fill the hours.

Agree with the comments about rebranding Pick to be a Sky channel. Seems a much smarter move to put out a quality free product to promote your brand rather than a channel like Pick filled with nothing. Sky have an absolute tonne of quality programming they could fill it with without damaging their pay offering.