I can't help feeling this logo is probably an interim measure to ensure people know it's still the same channel. Once established under the new name, I would expect it to end up with a more generic Sky style logo.
100%. History channel and its logo is a very familiar brand even if you don't watch it. If it just said "Sky History" in the usual Sky font I'd have just thought "Oh, like the History channel?"
Formally "Ornsack". I was too un-active to keep my account alive. I've failed you all.