Well this is Channel of course. They might still use it. They have an advert which tells employers of companies to return their social security contributions by the end of the month. I don't think that advert has been changed for about 10 years!
So has there been some kind of big multi-channel agreement that they'll all plug subtitles a lot more heavily then? It just seems more than a coincidence that BBC, ITV and C4 are all suddenly running lots of trails.
It is bizarre seeing Fred Elliot watching a TV with the SMG logo.
Now they are running one for audio description with Gina, Honey and Lance from the Bill.