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New Look This Morning

(August 2006)

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BR
Brekkie
JCB posted:
I smell bullsh*t. ITV are hellbent on dumbing everything down. Why would they suddenly decide to give 'This Morning' - of all shows - a "journalistic edge".? Rolling Eyes



I think someone must have got their wires crossed!

Maybe they meant the Lunchtime News was going to get a "journalistic edge"
NU
NewsUpdate
Fern and Phil talking about the conflict in the Middle East? mmm never going to happen
MA
mattshaw
IMO, This Morning is fine how it is. It already has the two news updates in it and definitely wouldn't benefit from a 'journalistic edge'.

Also, Phil and Fern wouldn't be able to have a good giggle if they're talking about something very serious! Laughing
WE
weaz
I agree that This Morning is fine as it is. The story came from Broadcast who are usually pretty good with their editorial. The changes are apparently being brought in by a new editor who has been brought in to replace Debra Davidson. It definately said about a jounalistic edge cause I remember reading the same thing about 4 times to make sure I read it right.
AC
aconnell
There was an advert this morning, for This Morning. The logo was pink and the background white. Still keeping the circles.
BU
buster
There will only be one news update come the relaunch, at 1110...plus the regional bit will be slightly longer than it used to be.
BS
brotherton sands
buster posted:
...plus the regional bit will be slightly longer than it used to be.


I suppose that'll be to compensate for the shorter lunchtime regional bulletin, but without re-instating the old mid-afternooner.
BR
Brekkie
I've always felt the regional update was too long as it was just for an update - especially compared to the national update before it.

11.10 seems a strange time too - having at the end of the first hour would make more sense.
BU
buster
Work of Artifice posted:
buster posted:
...plus the regional bit will be slightly longer than it used to be.


I suppose that'll be to compensate for the shorter lunchtime regional bulletin, but without re-instating the old mid-afternooner.


Kind of - although it'll only be a little longer. Lunch is going down from 15ish to 7 minutes, whereas morning is going up from 6ish to 7...so hardly a major increase! In turn the lunchtime news regional increase 18 months ago didn't entirely offset the loss of the afternoon bulletin. A real shame the way regional news is going...
AN
Andrew Founding member
I used to find the afternoon bulletin a bit too long, especially as the national update was about 1 minute long

They often covered the entire news agenda of the 6pm programme at 3pm. You don't need any longer than 5-6 minutes really

At Lunchtimes, in the case of Calendar they often show many of the feature items, such as the Consumer section and the Entertainment guide, that are then repeated on the main programme, so it's not as if the full 10 mins is all news
JE
Jez Founding member
11.10am does seem an odd time for the morning news, however I guess they wanted it a bit later due to the ITV Lunchtime news being so late.

The lunchtime news did drag on a bit at 15 minutes however HTV show stuff like Crimestoppers during the bulletin so I dont know where that will go now.
WE
weaz
If anyone manages to captuire the new logo, would they mind posting it here?

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