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New look ITV2

New idents, logo colour change (August 2015)

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FA
fanoftv
Andrew Wood posted:
It's the concepts behind the scenes that I'm trying to fully work out:

Hammer Time
Blow Ties (or Blow Job - according to MvM site)
Flipping Flippers?
Hot Dogs
Traffic Jam
Rock - can't see anything there
Tea - again, can't work out the links
Jelly and Wellies - what's that link?
Lifebelts on a sea of microwaves
Salad sandwiches in toasters?


I went with Rock & Roll due to the movement of the rock, 'Well Jel' although I suppose lore suited to itvBe., microwave and sandwich toaster.
SP
Spencer
fanoftv posted:

I went with Rock & Roll due to the movement of the rock, 'Well Jel' although I suppose lore suited to itvBe., microwave and sandwich toaster.


Rockfall was my initial thought, but you might be right.
TO
tomo359
623058 posted:
What would have made more since, having the Colour picking on the ITV2 logo.


I believe the logo in these idents is a solid handmade version rather than digitally added. This is why they can't do colour picking.
:-(
A former member
It's like a game of catchphrase, say what you see...... shameful half of haven't got chance of ever winning on that show.
PF
PFML84
tomo359 posted:
623058 posted:
What would have made more since, having the Colour picking on the ITV2 logo.


I believe the logo in these idents is a solid handmade version rather than digitally added. This is why they can't do colour picking.
If you watch the one with the cups of tea, the logo gets splashed by the tea. At first I thought it was just a clever digital effect and a nice touch to add to the realism, but in the promo video posted earlier in the thread, you can see an ITV logo being sanded down. So for some of the idents I think the ITV logo is not a superimposed graphic, but a physical object being held in position over the action.
VM
VMPhil
Again, here's the photo I posted on the previous page:

VMPhil posted:

Of all the behind-the-scenes photos, this one caught my eye:

http://manvsmachine.co.uk/assets/images/project/_400x300_crop_center-center/itv2_image9.jpeg
JO
Jonny
God, that announcer truly is cringeworthy beyond belief.
WH
Whataday Founding member
tomo359 posted:
623058 posted:
What would have made more since, having the Colour picking on the ITV2 logo.


I believe the logo in these idents is a solid handmade version rather than digitally added. This is why they can't do colour picking.


It's not out of the realms of possibility to change the colour of the logo in post, quite easy actually.
JA
JAS84
^Yeah, they're already editing out the bar holding the logo.
:-(
A former member
Is it Flip floopers?
FA
fanoftv
Looking back at the colour test that itv2 aired ahead of itvBe's launch I prefer many of these colour combinations than the restrictive palette that they have chosen.

http://theident.gallery/player.php?id=ITV2-2014-TEST-1
FA
fanoftv
If you haven't seen the new trailer style, the Xtra Factor trailer has appeared online.

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