It definitely has potential to evolve into something better, but as it is now - it looks unfinished; the supporting stuff looks more like holding slides slotted in while the real ones are being finalised.
Something just seems to have gone missing in the ultimate transition to screen.
:-(
A former member
It's the concepts behind the scenes that I'm trying to fully work out:
Hammer Time
Blow Ties (or Blow Job - according to MvM site)
Flipping Flippers?
Hot Dogs
Traffic Jam
Rock - can't see anything there
Tea - again, can't work out the links
Jelly and Wellies - what's that link?
Lifebelts on a sea of microwaves
Salad sandwiches in toasters?
Rather than delivering a pre-packaged set of idents, we worked with ITV Creative to develop an automated modular play-out system that assembles idents on the fly. Like a digital tombola, the system randomly sequences snippets from bespoke ITV2 branded ’scenes’. This results in over 300,000 ident iterations, or to put it another way, you would have to stay tuned-in for 36 years to enjoy every possible combination.
