New look Gold

Only a hour away to rebrand, and Sky's Online TV Guide has the logo already.

I'm guessing that, as usual, the changeover will happen at 6am, after teleshopping ends.

It did indeed. Straight into the ident that has already been posted, a trailer for Python, then a second short ident of falling gummy sweets.

From what I've seen so far...

Break bumpers are just the logo on a coloured background, no animation just a static slide.

Trailers are in the usual UKTV style; logo animation at the start, with the logo in the bottom right throughout, ending with the programme information on a coloured background.

Not too sure what to think about the DOG. On the one hand, it's now single colour, but it's also much larger and currently has a permanent "Monty Python Live 4 Days to Go" text underneath, although that's nothing new and the channel has done this since the UK Gold days.

Looks a bit like the old UK Gold logo from the 90s, rather like it actually. All we need now is the old "UK" before it and have original UK programmes rather than the American ones like I Dream of Jeanie.

I see they've started to give up on the idea of all the DOGs being in a circle. They've even got rid of them from the website.

My first thought when I saw it was the original 1990s logo. I glad I wasn't alone in that thought.

That was something I'd been meaning to say when Dave rebranded - they've gone back to just having 'Dave' as text rather than in that circle. In fact, looking at the channel logos on UKTV's homepage, half of the channels no longer have a circular logo.


It seems obvious now that they're slowly giving each channel a new look. Which will be next? Alibi, Home, Good Food or Eden. Hopefully not Watch since that has already been given a new look twice since the big UKTV rebrand of 2008.

Good Food can be ruled out, as the name is related to a magazine, thus the logo's typeface can't change.

There were rumblings last year that Home and Good Food were to merge owing to poor ratings, I wonder if that's still on the table.

That's interesting, as UK Food (Good Food) was originally split from UK Style (Home) in 2001 so it could focus on home and lifestyle programmes.

But as mentioned before, Good Food is a brand based on a magazine so it's unlikely to be messed with.

Although if it was in trouble they might try and combine it somehow with The Food Network, which is owned by the co-owners of UKTV

The BBC Good Food and Good Food Channel logos aren't exactly the same, so they could make some changes to the channel's logo.

They could get rid of the circle if they wanted to, for example.