New look Gold

New look Gold to launch tomorrow.

http://m.designweek.co.uk/news/new-gold-channel-identity-invokes-the-way-funny-makes-you-feel/3038754.article

The website has gone first:

http://gold.uktv.co.uk/

So thats, "Go On Laugh Daily" gone then? That one single image doesn't look very creative but Im sure theres more to it.

That ended a while ago now. The slogan is 'Stick Something Funny On' and has been for a while IIRC.

From the images above it does do "the way funny feels" but it reminds me a bit of BBC Sport - especially the one with the lines in the middle.

No no no. Don't like the logo, looks like the sort of thing I'd design for the Gallery.

I think it's solid and just what the channel needs after the last mess.

The rest is fine - I think the logo is a bit dull.

As dull as it may seem, it's been accused of looking like a six year-old's crayon doodling for the last god knows how many years.

True - I'm already coming round to it. I thought it was just that shape but it's more interesting than that.

I was never a huge fan of the squiggly shape, but I like the handwriting font.

Here's one of the idents from that page:



They're... interesting.

Also, Gold hasn't had an interesting logo since the 90s gold bar. The current logo was probably the most visually interesting since that, but I don't think it matters too much if the logo is dull - it's the branding around it that matters.

Nice, simple logo. 100 times better than the current branding, the 'go on laugh daily' rebrand of the channel was a mess, i've never liked how UKTV practically removed their branding from their channels imo.